15% OFF ON DIGITAL MARKETING COURSE
SPECIAL OFFER
15% OFF ON DIGITAL MARKETING COURSE
SPECIAL OFFER
Syllabus
- 18+ Certifications
- 15+ Tools
- 7 Months
- 4 Specializations
Digital Marketing
- Overview of Marketing
- Traditional Marketing vs Digital Marketing
- How to think like Marketer?
- Marketing Strategies for Business
- Measuring success of Digital Marketing Campaign & Understanding KPI’s
- Creating Digital Marketing Strategy & Proposal
- What is the New Look at Media- Paid, Shared, Owned & Earned?
- What are the Challenges of Digital Marketers?
- How to create a Buyer Persona?
- What is a Digital Marketing Funnel?
- Introduction, basics and fundamentals of digital property
- Finding Your Domain Name
- Getting your Domain & Hosting
- Niche Market
- Enabling SSL on your Site
- Understanding WordPress and its terminologies
- Setting up a WordPress site WordPress installation
- Configuring WordPress settings Creating pages and posts
- Adding images and videos to posts Formatting text in posts and pages
- Finding and installing plugins
- Selection and installation of a theme
- Updating WordPress core, themes, and plugins
- Backing up a WordPress site
- Creating user accounts
- Setting user roles and permissions
- Managing comments and user feedback
- Using contact forms and email marketing tools
- Planning and setting up
- Content Creation and Organization
- Add portfolio items with custom fields, image galleries, or videos
- How to grow any business using Google Ads?
- Explore the value of Google Search Ads
- Understanding Google Ads Auction
- How to Deliver Right Message with Text Ads?
- How to make ads more relevant using Ad Extensions?
- How to increase efficiency of Google Ads with Advanced Bidding Strategies?
- How to increase conversions using Performance Planner?
- Scaling Ecommerce Campaigns using Google Ads
- Unlocking the power of shopping campaigns
- Creating Effective Ads for all the Google Ad Types
- How to conduct client’s groundwork?
- Advanced buyer persona creation
- Creating the funnels for extensive conversions
- Documentation of google ads strategies
- Reporting of google ads
- Creating Advanced Funnels for better conversions
- Google Ad Formats & Terminologies
- In Depth implementation of all Google Campaign Types
- Search Campaign
- Display Campaign
- Video Campaign
- Shopping Campaign (PLA)
- App Campaign
- Understanding Bidding Strategies
- Campaign Optimisation
- Techniques & Best Practices
- Conversion Tracking & Retargeting
- Introduction to Performance Max Campaigns (New)
- Tracking Analysis using Google Analytics
- Â
- Facebook & Instagram Marketing
- Understanding how does algorithm of meta works
- Science of organic compelling content to maximize reach and create content that captures your audience’s attention and engages them
- How does brands leverage ads to influence people decisions
- Case study of the most compelling post & strategy which hooked the users to the brand
- Get a edge on using design tools effectively to get your job done faster
- Strategizing and recording content on a expert curated social media calendar to record cross channel content publishing
- Breaking down the complex meta business structure in simple format
- Learning the way how meta business integrates all your properties at single platform
- Creating a 3 step funnel for meta ads to setup ads like pro
- Ads targeting study to reach and retarget appropriate set of audience for achieve desired goals
- Creative Ad lesson on how to create best performing ads to drive actions
- Basics, Creatives, Ad Planning & Buying and Meta Legal Compliance
- Managing Business presence on Meta platforms using Meta Business Suite and Business Manager
- Ad Management using Meta Ad Manager
- Meta’s Policies on Data, Privacy and Compliance Issues
- Leveraging Data on Meta for Generating Insights
- Ad Creative Essentials and its impact on Performance
- Ads Optimisation Strategies for Campaigns and Targeting Parameters
- Exploring Targeting options and defining your Audience on Meta
- Meta Ads Bidding Strategies
- How to identify winning products for generating Online Sales?
- Meta Ads – Structure for Scale Model
- Using Pixel to track behaviour and define customer journey of buyer’s
- Linkedin Marketing & Personal Branding
- Introduction to LinkedIn Marketing & Personal Branding
- Creating a Strong LinkedIn Profile
- Building Your Personal Brand on LinkedIn
- LinkedIn Company Pages
- LinkedIn Groups for Marketing & Personal Branding
- Creating LinkedIn Content That Resonates
- LinkedIn Ads & Sponsored Content
- Measuring Your LinkedIn Marketing Success
- Best Practices for LinkedIn Marketing & Personal Branding
- Twitter Marketing
- Introduction to Twitter Marketing
- Creating a Twitter Account
- Growing Your Twitter Following
- Engaging Your Twitter Audience
- Creating Effective
Twitter Content - Twitter Ads vs Twitter Blue
- Twitter Analytics and Measurement
- Twitter Marketing Strategies and Best Practices
- Â
- Fundamental of SEO
- Why is SEO important?
- How do search engines rank your content?
- How to create an SEO strategy
- Defining your SEO goals
- How to measure your website’s SEO authority
- Creating SEO Strategy Audit in 5 Steps
- How to Create Customer Journey Map in SEO?
- Advanced Keyword Research
- How to conduct the thorough keyword research?
- Step By Step Process of Prioritizing Keywords
- How to build killer keyword content to keyword mapping?
- 13 ways to get unique SEO keywords for your business
- Why are topic clusters important?
- Site Audits & SEO Structuring
- How to Kickstart SEO site audit for any company?
- How to control indexing for better search engine rankings?
- On Page SEO & Implementation
How to optimise content for SEO? - How to write & edit the Efficient Meta Descriptions
- 8 principles of great On Page SEO Strategy
- How to optimise for competitors branded keywords?
- How to optimise elements of On Page SEO Factors?
- Creating content hierarchy for On Page SEO
- Systematic URL & URL Structures
- Creating structured internal linkings
- What are critical Do’s & Don’ts of On Page SEO?
- How to optimise content for HTML5
- How to optimise content for mobile device?
- Technical SEO & Implementation
- Fundamentals of Technical SEO
- Understanding of Dynamics on Website Hosting
- How to perceive crawl budget
- How to understand and properly format robots.txt files
- How to build a strong site architecture (plus internal linking strategies
- How to write and submit sitemaps
- The ins and outs of canonicalization
- How to add and test structured data
- How to conduct an accessibility audit for your website
- Mobile performance and site security
- Indexation Best Practices
- How to create structured sitemaps
- What are best practices of sitemaps?
- How to create image sitemaps
- How to create news sitemaps
- How to create video sitemaps
- How to combine sitemap extensions?
- How to manage the search engine crawlers?
- How to write and submit the Robots.txt file?
- How to fix canonicalisation issues?
- Optimising for AMP search results
- Understanding JAVASCRIPT SEO
- How to optimise for Lazy Load Contents?
- What are featured snippets and how to optimise for the same?
- How to get found in Google Discovery Systems?
- How to get found in Google Image Search?
- How to optimise for Lighthouse Speed Reports?
- How to improve page experience?
- How to optimise for institutions & dialogs?
- How to organise the structured data for search engines to discover?
- What are breadcrumbs and how to use them?
- Understanding Technical SEO
- Best Practices
Impromptu implementation of Crawlability Index - Local SEO & Its Implementation
- Top local ranking signals you need to know and why.
- How to build a winning local SEO strategy.
- Tips for analyzing local search competition.
- Why and how NAP information and user experience affect local SEO.
- How and where to find the best local link building opportunities.
- Why reviews and star ratings matter – and how to use them.
- How to completely optimize your GBP listing.
- The attributes you need for an effective GBP listing.
- Local SEO and listing management tools that save you time and improve performance.
- Why NAP & User Experience Are Crucial To Local SEO
- Where & How To Get The Right Reviews For Your Business
- Google Business Profile: How to Completely Optimize Your GBP Listing
- Mobile SEO & Its Implementation
- Mobile Optimization 101
- How to Implement a Mobile Website That Ranks in Google
- How to Mobile Optimize Your Site
- How to Optimize Your Mobile Site for UX Signals
- Advanced Mobile SEO Tips and Best Practices
- Off-page SEO & Implementation
- Off Page SEO & Fundamentals
- How to boost Off Page SEO with backlinks?
- How to generate brand signals?
- Creative Curation of EAT
- Methods on Off Page SEO
- Advanced Off Page SEO techniques
- Unboxing Off Page SEO Case Studies
- SEO Strategy Creation
- SEO Strategy Preparation
- SEO Content Strategy
- Structuring SEO Process
- Documentation of SEO Strategy
- SEO Monthly Planner Creation
- Â
- Introduction to Quora Marketing
- Setting Up Your Quora Profile
- Quora Content Strategy
- Writing Compelling Quora Answers
- Quora SEO and Keyword Research
- Building a Following on Quora
- Promoting Your Content on Quora
- Analyzing Quora Metrics and Performance
- Quora Advertising and Partnerships
- Quora Etiquette and Best Practices
- Â
- Significance of ORM
- How lack of ORM can impact a brand
- ORM strategies
- How to monitor online reputation
- Real time monitoring
- Handling reviews in a ethical way
- Respinse templates to positive and negative reviews
- Addressing customer concerns
- Strategies for building a positive online reputation
- Engaging with influencers
- Replying negative content and reviews
- Strategies for addressing and mitigating reputation damage
- Â
- How to optimise good title and description
- Creation of channel
- Updating keywords in youtube channel
- Upload Video
- Thumbnails
- Youtube Copy
Watermark - Copyrights and infringements
- Youtube Optimization
- Create Timestamps & Key moments
- Transcripts
Backlinks for youtube videos – Best practices - Hashtag strategy and analysis
- Â
- What is influencer marketing?
- Why influencer marketing?
- How influencer marketing works?
- How to become an influencer?
- How to promote your business with influencers?
- How to earn money by becoming an influencer?
- What is Affiliate marketing?
- Difference between influencer and affiliate marketing
- Various platform options available for affiliates
- How to streamline your digital platforms to become an affiliate?
- Earning money easily through affiliate options available in the industry
- Â
- What is Canva & How it can help you?
- Why you should become better at design in marketing domain?
- An Overview on Canva Editor
- Learn Navigating Design Ingredients
- How to work with Texts?
- How to work with Colors?
- How to work with Photos?
- Working with Layering & Aligning Elements
- How to Create Brand Kits?
- Finding right templates
- Setting up style guides
- Styling your documents
- Creating & Publishing Documents
- How to edit photos with Canva?
- How to edit profile pictures with Canva?
- How to design Facebook, Instagram, LinkedIn, Twitter Posts?
- How to design Social Stories for social media platforms?
- How to design Cover Photos?
- How to design Ads for Social Media Platforms?
- How to design YouTube Thumbnails?
- How to design YouTube Channel Arts?
- How to create infographics?
- Creating Case Studies
- Creating Portfolio & client pitch decks.
- What is influencer marketing?
- Why influencer marketing?
- How influencer marketing works?
- How to become an influencer?
- How to promote your business with influencers?
- How to earn money by becoming an influencer?
- What is Affiliate marketing?
- Difference between influencer and affiliate marketing
- Various platform options available for affiliates
- How to streamline your digital platforms to become an affiliate?
- Earning money easily through affiliate options available in the industry
- Â
- Email Marketing
- Importance of email marketing in modern business
- Benefits and goals of email marketing campaigns
- Understanding the customer journey and email marketing touchpoints
- Strategies for growing your subscriber list
- Best practices for list segmentation and targeting
Compliance with email marketing regulations (GDPR, CAN-SPAM Act) - Elements of a successful email campaign
- Writing compelling subject lines and email copy
- Utilizing personalization and dynamic content
- Email design best practices
- Creating responsive and mobile-friendly templates
- Incorporating images, graphics, and branding
- Introduction to email automation
- Setting up workflows and triggers in Sendinblue
- Understanding email deliverability factors
- Monitoring email deliverability and inbox placement rates
- Utilizing Sendinblue’s reporting and analytics features
- Whatsapp Marketing
- How to create compelling whatsapp messages?
- How to integrate whatsapp button to products?
- Free tools to do whatsapp Marketing
- Interakt whatsapp marketing
- SMS Marketing
- The power of SMS marketing in reaching customers effectively
- Benefits and goals of SMS marketing campaigns
- Compliance with SMS marketing regulations and best practices
- Introduction to Sendinblue’s SMS marketing capabilities
- Creating SMS campaigns and workflows
- Setting up automated SMS sequences and triggers
- What is Taboola and how it works for advertising
- Significance of Taboola Ads
- Exploring the interface of taboola platform
- Creation of Taboola ads account
- Exploring various settings inside Taboola
- Goals and objectives of a campaign
- Available targeting options
- Utilizing audience segmentation and audience targeting
- Creating compelling ad creatives for Taboola Ads
- Best practices for ad copywriting and design
- Optimizing ad performance and A/B testing techniques
- Setting campaign budgets and bid strategies
- Understanding bidding models and optimization methods
- Utilizing campaign optimization tools and techniques
- Best practices for landing page design and optimization
- Improving landing page performance and conversion rates
- Tracking and analyzing landing page metrics and user behavior
- Implementing conversion tracking on Taboola Ads
- Utilizing tracking URLs and UTM parameters
- Analyzing campaign performance and measuring ROI
- Utilizing Taboola Ads reporting features
- Interpreting campaign metrics and key performance indicators (KPIs)
- Implementing optimization strategies based on data analysis
- Understand the fundamentals of Amazon advertising and its place in the e-commerce ecosystem.
- Develop a comprehensive Amazon advertising strategy tailored to specific business goals.
- Create and optimize Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- Analyze Amazon Advertising metrics and make data-driven decisions.
- Manage advertising budgets effectively to maximize ROI.
- Implement advanced tactics such as keyword research, competitor analysis, and A/B testing.
- Stay updated with Amazon advertising trends and best practices.
- Basics of Account Based Marketing
- Relevance of Account Based Marketing in B2B Marketing
- How to target accounts in Account Based Marketing
- Effective ABM strategies
- Updated Trends and Best Practices
- Welcome with Al Model
- why Al
- Introduction to LLMs
- Ai tools
- Prompt Engineering
- Why Prompt Engineering?
- Basic Prompts and Prompt Formatting
- Prompt Engineering Use Cases
- Prompt Engineering Techniques
- Intro to ChatGPT
Pros and Cons of ChatGPT - Expert Personas and Target Audience
- Verbs and Audience Prototypes
- Sniper Method Prompts
- Chrome Extensions
- Ai for Social Media – 30 Days Content Calendar
- Listicles for Reels
Instagram - Captions, Bio, Hashtags, Carousels
- Reels Script and Improv
- Bulk Create in Canva
- Getting Started with Midjourney
- Subscription Plans
- Midjourney Easy Prompting
- Midjourney Advanced Prompting
- Midjourney Parameters
- Fundamentals of data visualization and reporting.
- Google Analytics Integration
transform data from various sources into Data Studio - How to setup dashboard
- How to prepared advanced reports using data studio
- Google Ads Reporting
Specialization
- Welcome with Al Model
- why Al
- Introduction to LLMs
- Ai tools
- Prompt Engineering
- Why Prompt Engineering?
- Basic Prompts and Prompt Formatting
- Prompt Engineering Use Cases
- Prompt Engineering Techniques
- Intro to ChatGPT
Pros and Cons of ChatGPT - Expert Personas and Target Audience
- Verbs and Audience Prototypes
- Sniper Method Prompts
- Chrome Extensions
- Ai for Social Media – 30 Days Content Calendar
- Listicles for Reels
Instagram - Captions, Bio, Hashtags, Carousels
- Reels Script and Improv
- Bulk Create in Canva
- Getting Started with Midjourney
- Subscription Plans
- Midjourney Easy Prompting
- Midjourney Advanced Prompting
- Midjourney Parameters
- Introduction to performance marketing
- Traditional marketing vs performance marketing
- Key performance indicators & Metrics
- Target audience segmentation and persona development
- Choosing the right digital marketing channels
- Campaign budgeting and resource allocation
- Implementing tracking pixels and codes
- Attribution models and measuring conversions
- Funnel analysis and customer journey mapping
- Artificial intelligence and machine learning in performance marketing
- Data-driven decision making and performance analysis
- A/B testing and multivariate testing
- Â
- Introduction to Growth Hacking
- Identifying growth opportunities and setting goals
- Understanding the user lifecycle and customer acquisition funnel
- Building a growth hacking team and culture
- Search engine optimization (SEO) and content marketing
- Paid advertising and performance-based marketing
- Influencer marketing and partnerships
- Creating viral loops and incentives
- Designing effective referral programs
- Leveraging social sharing and network effects
- Social media strategies and platforms
- Creating engaging content and viral campaigns
- Community Building
- Types of content and their importance
- The writing cycle
- How to bring out your creativity when writing
- Dealing with writer’s block
- Researching a topic online – Dos and Don’ts
- Copywriting
- Copywriting Brief
- Describing your ad to stakeholders like graphic designers
- The goal and impact of writing ads – Be a trend setter not a trend follower
- Punchlines – How to use Rhyme and rhythm, and why it works
- How to write ads for Instagram and Facebook
- How to write ads on Linkedin and how they differ from Instagram
- Google Ads for service-providing companies
- Carousel ads and CTAs
- Website Content
Creating an awesome brand that builds trust and influences buyers - Blog writing
- Product descriptions: Clothing and fashion, Gadgets and tech, General products
- About us/me
- Landing page
- Display ads and CTAs (for both e-commerce and service providers)
- Content Writing for Linkedin
- How LinkedIn Helps in building your professional profile
- LinkedIn posts for maximum engagements
- Personal branding on LinkedIn
- Email Content
- Catchy subject lines
- How to write effective marketing emails
- Video & Reels
Script and story board format - Envisioning the video- Storyboarding
- How to write engaging scripts for ads
- Instagram reel scripts
- Writing longer scripts- Youtube
What We Have For You
- 18+ Certifications
- 16+ Modules
- 15+ Tools
- 15+ Case Studies
- 15+ AI Tools
- Placement Assistance
Batch Timings
- 7.30 AM - 9.00 AM
- 9.00 AM - 11.00 AM
- 11.00 AM - 1.00 PM
- 2.30 PM - 4.30 PM
- 5.00 PM - 7.00 PM
- 7.00 PM - 8.30 PM
Certifications
Syllabus
- 18+ Certifications
- 15+ Tools
- 7 Months
- 4 Specializations
Digital Marketing
- Overview of Marketing
- Traditional Marketing vs Digital Marketing
- How to think like Marketer?
- Marketing Strategies for Business
- Measuring success of Digital Marketing Campaign & Understanding KPI’s
- Creating Digital Marketing Strategy & Proposal
- What is the New Look at Media- Paid, Shared, Owned & Earned?
- What are the Challenges of Digital Marketers?
- How to create a Buyer Persona?
- What is a Digital Marketing Funnel?
- Introduction, basics and fundamentals of digital property
- Finding Your Domain Name
- Getting your Domain & Hosting
- Niche Market
- Enabling SSL on your Site
- Understanding WordPress and its terminologies
- Setting up a WordPress site WordPress installation
- Configuring WordPress settings Creating pages and posts
- Adding images and videos to posts Formatting text in posts and pages
- Finding and installing plugins
- Selection and installation of a theme
- Updating WordPress core, themes, and plugins
- Backing up a WordPress site
- Creating user accounts
- Setting user roles and permissions
- Managing comments and user feedback
- Using contact forms and email marketing tools
- Planning and setting up
- Content Creation and Organization
- Add portfolio items with custom fields, image galleries, or videos
- How to grow any business using Google Ads?
- Explore the value of Google Search Ads
- Understanding Google Ads Auction
- How to Deliver Right Message with Text Ads?
- How to make ads more relevant using Ad Extensions?
- How to increase efficiency of Google Ads with Advanced Bidding Strategies?
- How to increase conversions using Performance Planner?
- Scaling Ecommerce Campaigns using Google Ads
- Unlocking the power of shopping campaigns
- Creating Effective Ads for all the Google Ad Types
- How to conduct client’s groundwork?
- Advanced buyer persona creation
- Creating the funnels for extensive conversions
- Documentation of google ads strategies
- Reporting of google ads
- Creating Advanced Funnels for better conversions
- Google Ad Formats & Terminologies
- In Depth implementation of all Google Campaign Types
- Search Campaign
- Display Campaign
- Video Campaign
- Shopping Campaign (PLA)
- App Campaign
- Understanding Bidding Strategies
- Campaign Optimisation
- Techniques & Best Practices
- Conversion Tracking & Retargeting
- Introduction to Performance Max Campaigns (New)
- Tracking Analysis using Google Analytics
- Â
- Facebook & Instagram Marketing
- Understanding how does algorithm of meta works
- Science of organic compelling content to maximize reach and create content that captures your audience’s attention and engages them
- How does brands leverage ads to influence people decisions
- Case study of the most compelling post & strategy which hooked the users to the brand
- Get a edge on using design tools effectively to get your job done faster
- Strategizing and recording content on a expert curated social media calendar to record cross channel content publishing
- Breaking down the complex meta business structure in simple format
- Learning the way how meta business integrates all your properties at single platform
- Creating a 3 step funnel for meta ads to setup ads like pro
- Ads targeting study to reach and retarget appropriate set of audience for achieve desired goals
- Creative Ad lesson on how to create best performing ads to drive actions
- Basics, Creatives, Ad Planning & Buying and Meta Legal Compliance
- Managing Business presence on Meta platforms using Meta Business Suite and Business Manager
- Ad Management using Meta Ad Manager
- Meta’s Policies on Data, Privacy and Compliance Issues
- Leveraging Data on Meta for Generating Insights
- Ad Creative Essentials and its impact on Performance
- Ads Optimisation Strategies for Campaigns and Targeting Parameters
- Exploring Targeting options and defining your Audience on Meta
- Meta Ads Bidding Strategies
- How to identify winning products for generating Online Sales?
- Meta Ads – Structure for Scale Model
- Using Pixel to track behaviour and define customer journey of buyer’s
- Linkedin Marketing & Personal Branding
- Introduction to LinkedIn Marketing & Personal Branding
- Creating a Strong LinkedIn Profile
- Building Your Personal Brand on LinkedIn
- LinkedIn Company Pages
- LinkedIn Groups for Marketing & Personal Branding
- Creating LinkedIn Content That Resonates
- LinkedIn Ads & Sponsored Content
- Measuring Your LinkedIn Marketing Success
- Best Practices for LinkedIn Marketing & Personal Branding
- Twitter Marketing
- Introduction to Twitter Marketing
- Creating a Twitter Account
- Growing Your Twitter Following
- Engaging Your Twitter Audience
- Creating Effective
Twitter Content - Twitter Ads vs Twitter Blue
- Twitter Analytics and Measurement
- Twitter Marketing Strategies and Best Practices
- Â
- Fundamental of SEO
- Why is SEO important?
- How do search engines rank your content?
- How to create an SEO strategy
- Defining your SEO goals
- How to measure your website’s SEO authority
- Creating SEO Strategy Audit in 5 Steps
- How to Create Customer Journey Map in SEO?
- Advanced Keyword Research
- How to conduct the thorough keyword research?
- Step By Step Process of Prioritizing Keywords
- How to build killer keyword content to keyword mapping?
- 13 ways to get unique SEO keywords for your business
- Why are topic clusters important?
- Site Audits & SEO Structuring
- How to Kickstart SEO site audit for any company?
- How to control indexing for better search engine rankings?
- On Page SEO & Implementation
How to optimise content for SEO? - How to write & edit the Efficient Meta Descriptions
- 8 principles of great On Page SEO Strategy
- How to optimise for competitors branded keywords?
- How to optimise elements of On Page SEO Factors?
- Creating content hierarchy for On Page SEO
- Systematic URL & URL Structures
- Creating structured internal linkings
- What are critical Do’s & Don’ts of On Page SEO?
- How to optimise content for HTML5
- How to optimise content for mobile device?
- Technical SEO & Implementation
- Fundamentals of Technical SEO
- Understanding of Dynamics on Website Hosting
- How to perceive crawl budget
- How to understand and properly format robots.txt files
- How to build a strong site architecture (plus internal linking strategies
- How to write and submit sitemaps
- The ins and outs of canonicalization
- How to add and test structured data
- How to conduct an accessibility audit for your website
- Mobile performance and site security
- Indexation Best Practices
- How to create structured sitemaps
- What are best practices of sitemaps?
- How to create image sitemaps
- How to create news sitemaps
- How to create video sitemaps
- How to combine sitemap extensions?
- How to manage the search engine crawlers?
- How to write and submit the Robots.txt file?
- How to fix canonicalisation issues?
- Optimising for AMP search results
- Understanding JAVASCRIPT SEO
- How to optimise for Lazy Load Contents?
- What are featured snippets and how to optimise for the same?
- How to get found in Google Discovery Systems?
- How to get found in Google Image Search?
- How to optimise for Lighthouse Speed Reports?
- How to improve page experience?
- How to optimise for institutions & dialogs?
- How to organise the structured data for search engines to discover?
- What are breadcrumbs and how to use them?
- Understanding Technical SEO
- Best Practices
Impromptu implementation of Crawlability Index - Local SEO & Its Implementation
- Top local ranking signals you need to know and why.
- How to build a winning local SEO strategy.
- Tips for analyzing local search competition.
- Why and how NAP information and user experience affect local SEO.
- How and where to find the best local link building opportunities.
- Why reviews and star ratings matter – and how to use them.
- How to completely optimize your GBP listing.
- The attributes you need for an effective GBP listing.
- Local SEO and listing management tools that save you time and improve performance.
- Why NAP & User Experience Are Crucial To Local SEO
- Where & How To Get The Right Reviews For Your Business
- Google Business Profile: How to Completely Optimize Your GBP Listing
- Mobile SEO & Its Implementation
- Mobile Optimization 101
- How to Implement a Mobile Website That Ranks in Google
- How to Mobile Optimize Your Site
- How to Optimize Your Mobile Site for UX Signals
- Advanced Mobile SEO Tips and Best Practices
- Off-page SEO & Implementation
- Off Page SEO & Fundamentals
- How to boost Off Page SEO with backlinks?
- How to generate brand signals?
- Creative Curation of EAT
- Methods on Off Page SEO
- Advanced Off Page SEO techniques
- Unboxing Off Page SEO Case Studies
- SEO Strategy Creation
- SEO Strategy Preparation
- SEO Content Strategy
- Structuring SEO Process
- Documentation of SEO Strategy
- SEO Monthly Planner Creation
- Â
- Introduction to Quora Marketing
- Setting Up Your Quora Profile
- Quora Content Strategy
- Writing Compelling Quora Answers
- Quora SEO and Keyword Research
- Building a Following on Quora
- Promoting Your Content on Quora
- Analyzing Quora Metrics and Performance
- Quora Advertising and Partnerships
- Quora Etiquette and Best Practices
- Â
- Significance of ORM
- How lack of ORM can impact a brand
- ORM strategies
- How to monitor online reputation
- Real time monitoring
- Handling reviews in a ethical way
- Respinse templates to positive and negative reviews
- Addressing customer concerns
- Strategies for building a positive online reputation
- Engaging with influencers
- Replying negative content and reviews
- Strategies for addressing and mitigating reputation damage
- Â
- How to optimise good title and description
- Creation of channel
- Updating keywords in youtube channel
- Upload Video
- Thumbnails
- Youtube Copy
Watermark - Copyrights and infringements
- Youtube Optimization
- Create Timestamps & Key moments
- Transcripts
Backlinks for youtube videos – Best practices - Hashtag strategy and analysis
- Â
- What is influencer marketing?
- Why influencer marketing?
- How influencer marketing works?
- How to become an influencer?
- How to promote your business with influencers?
- How to earn money by becoming an influencer?
- What is Affiliate marketing?
- Difference between influencer and affiliate marketing
- Various platform options available for affiliates
- How to streamline your digital platforms to become an affiliate?
- Earning money easily through affiliate options available in the industry
- Â
- What is Canva & How it can help you?
- Why you should become better at design in marketing domain?
- An Overview on Canva Editor
- Learn Navigating Design Ingredients
- How to work with Texts?
- How to work with Colors?
- How to work with Photos?
- Working with Layering & Aligning Elements
- How to Create Brand Kits?
- Finding right templates
- Setting up style guides
- Styling your documents
- Creating & Publishing Documents
- How to edit photos with Canva?
- How to edit profile pictures with Canva?
- How to design Facebook, Instagram, LinkedIn, Twitter Posts?
- How to design Social Stories for social media platforms?
- How to design Cover Photos?
- How to design Ads for Social Media Platforms?
- How to design YouTube Thumbnails?
- How to design YouTube Channel Arts?
- How to create infographics?
- Creating Case Studies
- Creating Portfolio & client pitch decks.
- What is influencer marketing?
- Why influencer marketing?
- How influencer marketing works?
- How to become an influencer?
- How to promote your business with influencers?
- How to earn money by becoming an influencer?
- What is Affiliate marketing?
- Difference between influencer and affiliate marketing
- Various platform options available for affiliates
- How to streamline your digital platforms to become an affiliate?
- Earning money easily through affiliate options available in the industry
- Â
- Email Marketing
- Importance of email marketing in modern business
- Benefits and goals of email marketing campaigns
- Understanding the customer journey and email marketing touchpoints
- Strategies for growing your subscriber list
- Best practices for list segmentation and targeting
Compliance with email marketing regulations (GDPR, CAN-SPAM Act) - Elements of a successful email campaign
- Writing compelling subject lines and email copy
- Utilizing personalization and dynamic content
- Email design best practices
- Creating responsive and mobile-friendly templates
- Incorporating images, graphics, and branding
- Introduction to email automation
- Setting up workflows and triggers in Sendinblue
- Understanding email deliverability factors
- Monitoring email deliverability and inbox placement rates
- Utilizing Sendinblue’s reporting and analytics features
- Whatsapp Marketing
- How to create compelling whatsapp messages?
- How to integrate whatsapp button to products?
- Free tools to do whatsapp Marketing
- Interakt whatsapp marketing
- SMS Marketing
- The power of SMS marketing in reaching customers effectively
- Benefits and goals of SMS marketing campaigns
- Compliance with SMS marketing regulations and best practices
- Introduction to Sendinblue’s SMS marketing capabilities
- Creating SMS campaigns and workflows
- Setting up automated SMS sequences and triggers
- What is Taboola and how it works for advertising
- Significance of Taboola Ads
- Exploring the interface of taboola platform
- Creation of Taboola ads account
- Exploring various settings inside Taboola
- Goals and objectives of a campaign
- Available targeting options
- Utilizing audience segmentation and audience targeting
- Creating compelling ad creatives for Taboola Ads
- Best practices for ad copywriting and design
- Optimizing ad performance and A/B testing techniques
- Setting campaign budgets and bid strategies
- Understanding bidding models and optimization methods
- Utilizing campaign optimization tools and techniques
- Best practices for landing page design and optimization
- Improving landing page performance and conversion rates
- Tracking and analyzing landing page metrics and user behavior
- Implementing conversion tracking on Taboola Ads
- Utilizing tracking URLs and UTM parameters
- Analyzing campaign performance and measuring ROI
- Utilizing Taboola Ads reporting features
- Interpreting campaign metrics and key performance indicators (KPIs)
- Implementing optimization strategies based on data analysis
- Understand the fundamentals of Amazon advertising and its place in the e-commerce ecosystem.
- Develop a comprehensive Amazon advertising strategy tailored to specific business goals.
- Create and optimize Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- Analyze Amazon Advertising metrics and make data-driven decisions.
- Manage advertising budgets effectively to maximize ROI.
- Implement advanced tactics such as keyword research, competitor analysis, and A/B testing.
- Stay updated with Amazon advertising trends and best practices.
- Basics of Account Based Marketing
- Relevance of Account Based Marketing in B2B Marketing
- How to target accounts in Account Based Marketing
- Effective ABM strategies
- Updated Trends and Best Practices
- Welcome with Al Model
- why Al
- Introduction to LLMs
- Ai tools
- Prompt Engineering
- Why Prompt Engineering?
- Basic Prompts and Prompt Formatting
- Prompt Engineering Use Cases
- Prompt Engineering Techniques
- Intro to ChatGPT
Pros and Cons of ChatGPT - Expert Personas and Target Audience
- Verbs and Audience Prototypes
- Sniper Method Prompts
- Chrome Extensions
- Ai for Social Media – 30 Days Content Calendar
- Listicles for Reels
Instagram - Captions, Bio, Hashtags, Carousels
- Reels Script and Improv
- Bulk Create in Canva
- Getting Started with Midjourney
- Subscription Plans
- Midjourney Easy Prompting
- Midjourney Advanced Prompting
- Midjourney Parameters
- Fundamentals of data visualization and reporting.
- Google Analytics Integration
transform data from various sources into Data Studio - How to setup dashboard
- How to prepared advanced reports using data studio
- Google Ads Reporting
Specialization
- Welcome with Al Model
- why Al
- Introduction to LLMs
- Ai tools
- Prompt Engineering
- Why Prompt Engineering?
- Basic Prompts and Prompt Formatting
- Prompt Engineering Use Cases
- Prompt Engineering Techniques
- Intro to ChatGPT
Pros and Cons of ChatGPT - Expert Personas and Target Audience
- Verbs and Audience Prototypes
- Sniper Method Prompts
- Chrome Extensions
- Ai for Social Media – 30 Days Content Calendar
- Listicles for Reels
Instagram - Captions, Bio, Hashtags, Carousels
- Reels Script and Improv
- Bulk Create in Canva
- Getting Started with Midjourney
- Subscription Plans
- Midjourney Easy Prompting
- Midjourney Advanced Prompting
- Midjourney Parameters
- Introduction to performance marketing
- Traditional marketing vs performance marketing
- Key performance indicators & Metrics
- Target audience segmentation and persona development
- Choosing the right digital marketing channels
- Campaign budgeting and resource allocation
- Implementing tracking pixels and codes
- Attribution models and measuring conversions
- Funnel analysis and customer journey mapping
- Artificial intelligence and machine learning in performance marketing
- Data-driven decision making and performance analysis
- A/B testing and multivariate testing
- Â
- Introduction to Growth Hacking
- Identifying growth opportunities and setting goals
- Understanding the user lifecycle and customer acquisition funnel
- Building a growth hacking team and culture
- Search engine optimization (SEO) and content marketing
- Paid advertising and performance-based marketing
- Influencer marketing and partnerships
- Creating viral loops and incentives
- Designing effective referral programs
- Leveraging social sharing and network effects
- Social media strategies and platforms
- Creating engaging content and viral campaigns
- Community Building
- Types of content and their importance
- The writing cycle
- How to bring out your creativity when writing
- Dealing with writer’s block
- Researching a topic online – Dos and Don’ts
- Copywriting
- Copywriting Brief
- Describing your ad to stakeholders like graphic designers
- The goal and impact of writing ads – Be a trend setter not a trend follower
- Punchlines – How to use Rhyme and rhythm, and why it works
- How to write ads for Instagram and Facebook
- How to write ads on Linkedin and how they differ from Instagram
- Google Ads for service-providing companies
- Carousel ads and CTAs
- Website Content
Creating an awesome brand that builds trust and influences buyers - Blog writing
- Product descriptions: Clothing and fashion, Gadgets and tech, General products
- About us/me
- Landing page
- Display ads and CTAs (for both e-commerce and service providers)
- Content Writing for Linkedin
- How LinkedIn Helps in building your professional profile
- LinkedIn posts for maximum engagements
- Personal branding on LinkedIn
- Email Content
- Catchy subject lines
- How to write effective marketing emails
- Video & Reels
Script and story board format - Envisioning the video- Storyboarding
- How to write engaging scripts for ads
- Instagram reel scripts
- Writing longer scripts- Youtube
What We Have For You
- 18+ Certifications
- 16+ Modules
- 15+ Tools
- 15+ Case Studies
- 15+ AI Tools
- Placement Assistance
Book Your FREE Demo
Batch Timings
- 7.30 AM - 9.00 AM
- 9.00 AM - 11.00 AM
- 11.00 AM - 1.00 PM
- 2.30 PM - 4.30 PM
- 5.00 PM - 7.00 PM
- 7.00 PM - 8.30 PM
Certifications
Tools
AI Tools
Testimonials
Book Your FREE Demo
Hear from our students
Play Video
Book Your FREE Demo
Hear from our students
Play Video