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Career Opportunities in Digital Marketing by 2024

Digital Marketing, Blog /

Career Opportunities in Digital Marketing by 2024 January 03, 2024 Atchaya Lingam No Comment Choosing a career is a significant decision that everyone must make at some point in their lives. It is an essential aspect that shapes your entire life until the end, so it is crucial to choose a career that aligns with your long-term goals.  In today’s digital world, almost everything has become digitized, making it impossible to function without using digital technology. As every sector and industry is moving towards digitalization, the marketing sector is also included in this trend. This ultimately increases the demand for the best digital marketers, resulting in a greater number of career opportunities in digital marketing.  In this blog post, we will explore the top 5 career opportunities in digital marketing by 2024.  Top 5 Career Opportunities in Digital Marketing Digital Marketing Manager Roles and Responsibilities: A digital marketing manager is an individual who effectively manages a brand’s online presence by comprehending the company’s objectives and goals. They supervise all digital marketing activities, which include marketing analysis, in a company. A digital marketing manager develops, implements, and manages the digital marketing strategies of a company to help them achieve their desired goals.  Qualification: A bachelor’s degree in marketing and management, with good sales skills and knowledge in digital marketing, is preferred. Salary Package: A digital marketing manager can expect a salary package ranging from 10 to 11 Lakhs per annum.  Search Engine Optimization Specialist Roles and Responsibility: The role of an SEO Specialist is to create and update the content on a company’s website. This is a crucial function in digital marketing that requires staying up-to-date with current marketing trends and user behavior. An SEO specialist’s primary activities include conducting keyword research, creating meta tags and descriptions, performing site audits, and optimizing the UI/UX to improve a company’s SEO ranking. Their main responsibility is to implement methods to increase traffic to a company’s website and monitor competitor strategies.  Qualification: A bachelor’s degree in marketing and management with a strong knowledge of search engine optimization, including strategies, research tools, and connections to social media.  Salary Package: A search engine optimization specialist can expect a salary package ranging from 2 to 8 Lakhs per annum.    Content Manager Roles and Responsibilities: A content manager is responsible for creating various content ideas to establish brand awareness among the targeted audience and manage the content team. This is considered an important aspect of digital marketing. The content manager should stay updated on the daily activities of the company’s targeted audience. They should be able to produce content for every digital platform, including the website, YouTube, and social media platforms like Instagram and Facebook.  Qualification: Good knowledge of content management systems, Search engine optimization functions and tools, and any bachelor’s degree. Salary Package: A Content Manager can expect a salary package ranging from 5 to 7 Lakhs per annum.  Social Media Specialist Roles and Responsibilities: Social Media specialists create and upload various content in the way of posts, videos, story on social media platforms like Facebook and Instagram on behalf of the company. It is an important job in digital marketing. They should manage the social media team, the primary activity is to prepare a content calendar that contains every detail of content including content, date and time, and on which platform it is published.  Qualification: Creative ideas in preparing content, wide knowledge of social media platforms like how they work, strategies to reach a wider audience, each technical aspect of social media, and any bachelor’s degree. Salary Package: A Social media specialist can expect a salary package ranging from 3 to 7 Lakhs per annum. Freelancing Roles and Responsibilities: Freelancing is one of the best career opportunities this year. Even small-scale businesses are seeking those who do digital marketing as freelancing. When you involve yourself in freelancing you can either focus on providing any one of the digital marketing services or you can also provide a collective of services. As a freelancer, you can provide website development for product, service, and portfolio websites. You can also be involved in providing logo and graphic designing, video editing, and content creation as a freelancing service. Qualification: To start providing freelancing services you should have sound knowledge and the required skill sets in digital marketing along with certain certifications from a well-established training center and also from online free certification courses. Salary Package: As a freelancer, you can fix your remuneration based on the client’s need and the time duration they give you to complete the work. You can start your cost of work from thousands to lakhs.    Conclusion: Digital marketing can be an excellent career choice for you. Based on the points discussed above, you can envision yourself in a higher position after acquiring digital marketing skills. Choosing a career is a significant step towards achieving your goals, and the more effort you put in, the more you can enjoy. I hope that this article has given you a better understanding of the career opportunities in digital marketing. If you are still unsure whether digital marketing is the right career for you, please feel free to visit our website.  Recent Blog December 19, 2023 Net Flexing and BTS – Behind The Strategies June 19, 2023 Creating engaging content- A Guide to content marketing June 19, 2023 Igniting Brand Growth Through Digital Influence June 12, 2023 From Likes to Leads: How Social Media Marketing Can Boost Your Business: June 05, 2023 Social Sparks: Ignite Your Marketing Strategy in the Digital Age May 26, 2023 Digital Marketing Demystified: All You Need to Know Subcribe Our Newsletter Required Login Please Login for Submit Form. Close Success Close Related Posts Discover More Information December 19, 2023 Blog Net Flexing and BTS – Behind The Strategies Net Flexing and BTS – Behind The Strategies December 19, 2023 Milvin Joseph Raj No Comment As we are humans, we need entertainment, right?  There… June 19, 2023 Digital Marketing Creating engaging content- A Guide to content marketing Introduction Content

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Learnings on Digital Marketing- 7 reasons why you should learn?

Digital Marketing, Blog /

Learnings on Digital Marketing: 7 reasons Why you should learn? January 02, 2024 Milvin Joseph Raj No Comment Dear Readers, On behalf of Stratechgy, I wish you all a happy new year! May this new year bring joy and prosperity to you and your loved ones. Many of us have set goals to achieve something productive this year, such as losing weight, having a healthy diet, learning something new, and more. If you are currently searching for job opportunities, it’s important to note that employers are looking for candidates who possess the required skills. If you are considering a career in digital marketing, this blog is the perfect resource for you. Why you should learn Digital Marketing in 2024? Reason No.1 The Rise of Digital Marketing The law of demand states that as prices go down, the demand for products or services increases, and as prices go up, the demand decreases. To create this demand gap, marketers tend to create artificial scarcity in the market. However, digital marketing is in increasing demand in the market, so the prices are relatively affordable. Nowadays, individuals are expected to be skilled in digital marketing rather than working as a sales representative or marketing head with just a degree in marketing and sales. Many business schools offer Masters in digital marketing to meet this demand. It’s not the institution that matters, but how efficiently you learn and study. You can also learn at your own pace by attending various seminars, webinars, and workshops provided by digital marketing training institutions to equip yourself with the necessary skills. Reason No.2 Skill Grasping Learning digital marketing enables you to acquire various skills that are essential for your professional growth. As a startup, company, service provider, or organization, you can promote your business digitally without relying on traditional methods. Google serves as a platform where we can access information from various sites based on what we search. Have you ever wondered how a website is ranked in the top search results? It is determined by the website’s content and keywords. Effective content and efficient keywords are the key factors that determine your market success. To understand this, you must learn Search Engine Optimization (SEO) and Search Engine Marketing (SEM). To optimize your social media presence, you should learn Social Media Marketing (SMM). To increase your website traffic and improve your search engine rankings, you should create blogs as backlinks. To do this, you need to learn how to write engaging blogs, which is a part of Content Marketing. You can enhance your knowledge with free online certified courses that offer self-learning opportunities. Alternatively, if you prefer classroom learning, several digital marketing institutions provide affordable certification courses. At Stratechgy, we offer digital marketing courses at an affordable price. Visit our site www.stratechgy.co, www.stratechgy.in Reason No.3 Cost Effective Digital Marketing is considered a cost-effective method to promote your business compared to the traditional way. Let us take an example of how digital marketing is considered to be cost-effective. If you are going to inaugurate your new hotel in Anna Nagar you need to arrange banners, and celebrity walk-ins, which will cost you lakhs to promote your new niche. But if you are involved in advertising your business digitally by using Meta and Google Ads, collaborating with influencers, and scheduling posts on your social media pages is comparatively less than the traditional way. Reason No.4 Career Opportunities There are many career options in the field of digital marketing, with an increasing demand for professionals in recent times. Large companies like Fresh Works, Paper Flite, and Delta X often recruit digital marketing executives from college campuses. Small-scale businesses also require various roles such as SEO specialists, content writers, ads managers, email marketing executives, influencer marketing specialists, performance marketers, social media marketing specialists, and digital marketing campaign specialists. Additionally, you can start your digital marketing agency or offer digital marketing services as a freelancer. Reason No.5 A Money-Making Process Do you know that there is a competitive salary for digital marketers and freelancers? The salary the companies fix for the digital marketing role is comparatively high compared to other white-collar jobs. Furthermore, it is anticipated that these compensation packages will rise in response to the expanding need for digital marketers and the rising costs associated with hiring them. It is important to remember that these compensation packages are intended for individuals who have formally studied digital marketing and have a thorough understanding of the field, not for inexperienced or amateur digital marketers. Reason No.6 Growing Entrepreneurial Skills A digital marketer can also be an entrepreneur by establishing this new venture in the monopolistic competition. Even though there is a recession in the market there is a futuristic scope for digital marketing. You can start a side gig or your own business by using your digital marketing skills. You can expand your business rapidly and reach a worldwide audience with digital marketing. Diverse competencies, including creativity, technical know-how, analytics, and communication, are needed for digital marketing. Being an interdisciplinary field, it lets you hone a wide range of abilities. Reason No.7 Digital Era and Recent trends The current generation, consisting of Millennials, Gen Z, and Gen Alpha, is experiencing significant changes and updates in the digital world. With new advancements in technology emerging each day, people expect something different and the world is delivering just that. Some of the latest trends include Artificial Intelligence, Blockchain, Cybersecurity, and Data Science. How do these trends relate to digital marketing, you may ask? Well, digital marketing is the process of promoting products or services digitally, rather than using traditional methods. Artificial Intelligence, being one of the best creations by humans, is designed to reduce the workload of humans and various AI tools can be used to help with digital marketing. Data Science can be utilized to extract relevant data for business growth and analysis. Incorporating these trends with digital marketing can lead to success in your business. Conclusion: Digital marketing can be a great career choice

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Social Media & Twenty Twenty-Three (2023)

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Social Media: Twenty Twenty-Three (2023) December 27, 2023 Milvin Joseph Raj No Comment 2+0+2+3=7 #Thala for a reason. Thala means M.S. Dhoni; M.S. Dhoni means victory. Hence the year 2023 is a victory for us. The year 2023 started with new hopes, and people around the world believe that when a new year begins, we should strive to live peacefully without dwelling on the negative events of the past year. The trauma of COVID-19 has now faded from people’s minds, and everyone has started to work productively to earn a living. Now, as we come to the end of 2023, it’s time to reflect on the various events that occurred throughout the year, both positive and negative. Some of the highlights of the year include the increase in GDP of the Indian economy, the fascinating Budget 2023, the successful launch of Chandrayaan-3, the massive victory of the Chennai Super Kings as they lifted the trophy for the fifth time, the introduction of Threads, the change of Twitter to X, the memes that circulated on social media platforms with AI voice changers, and the clash between Gen-Z and Millennials in social media. If we take a look at the calendar year, we can see a sudden increase in the number of social media users. Everyone in a home has an account on Instagram and they get every update related to their daily life on the social media. This article discusses how social media has become a ubiquitous platform for daily updates and reaching audiences of all ages. Average Usage Rate: Social media was originally designed to connect people who are far apart, but it has increasingly become a platform for others to keep tabs on each other’s lives. In 2023, social media seems to be dominated by young people setting trends. Among the various social media apps, Instagram has become the most popular one, with more usage rates than other apps. Facebook, on the other hand, has experienced a decline in its average usage rate, from 47 minutes to 38 minutes, and it peaked at 54 minutes in 2019. This is due to people switching to other social media accounts. In the case of Instagram, the average usage rate per person is 2 hours and 33 minutes per day, and in the case of teenagers, it goes up to 3 hours and 37 minutes per day. This is because they spend a lot of time scrolling down their feed, sharing and posting reels, posts, and stories, and writing comments. Instagram has 2.35 billion registered users as of now. The millennial generation will own Twitter in 2023. Research indicates that a mere 3% of youngsters belonging to Generation Z claim Twitter as their preferred or most used social media platform. Interestingly, only 31.5% of Twitter users are female, whereas 68.5% of users are male at the moment. The typical individual watches 41.9 minutes of YouTube content per day, and mobile devices account for 70% of all views, with desktop and laptop computers accounting for 30%. Compared to other social media platforms, YouTube is the most “actively used” website, indicating that registered users frequently visit the site daily. Most Loved Contents of 2023: The quality of the content you provide determines whether your post or reel stands out among others. This year, many memes, videos, posts, hashtags, reels, and stories have been most liked by users on social media platforms. Let’s take a look at what was most loved, liked, and viewed. The post of Lionel Messi holding the FIFA World Cup by @leomessi received 75.7 million likes on Instagram and was posted on December 18, 2022. “Baby Shark doo,” the video of the Baby Shark song, crossed 13.4 billion views on YouTube and was posted on June 17, 2016. The song “Despacito” by Luis Fonsi with 8.9 billion views received the most likes on YouTube, with 52 million. The wedding picture of Kiara Advani and Sidharth Malhotra, which was posted on Instagram, has received 13.49 million likes. The live telecast of the landing of Chandrayaan 3 is the most viewed video in India. Influence of Social Media among Indians: The younger generation in India, known as Gen Z, has a strong affinity for social media. Their activities on platforms like Instagram have often resulted in controversies, making them go viral. Previously, social media was used mainly for entertainment, but nowadays, it has become a crucial tool for small-scale businesses and start-ups as well. This year, Instagram has launched a broadcasting channel and a feature called “notes” for its users. Through the broadcasting channel, an admin can post daily updates for their followers and grant access to other users to post on the channel. Indians are particularly keen on creating new trends in music by producing content reels. They also engage in promoting movies, but it’s not entirely clear whether they are doing it independently or in collaboration with others. Songs such as “Chaleya” from Jawan, “Jamal Kudu” from Animal, “Unakku Than” from Chitha, “Anbenum” from Leo, “Naan Gaali” from Good Night, “Time Traveler”, and “Khalasi” have become very popular on Instagram reels. These are just a few examples, as many more songs have been used by Indians. There are so many that it would require a separate blog post to cover all of them. There is a popular audio clip that has been trending lately, which features a dialogue where a lady describes something as “so beautiful, so elegant, just looking like a wow”. This particular dialogue has been used as a caption by many companies to attract their audience. Moreover, the lady who originally spoke this dialogue has also made a promotional video in collaboration with Sunfeast Yippee Noodles. Conclusion: There is a limit to everything, and exceeding that limit can have negative impacts. Instagram is now promoting racism, adult content, not adhering to copyright laws, and posting deepfakes. YouTube removes videos that violate guidelines, making it the best social media platform. X provided crucial updates and aid during Cyclone

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Swiggy vs. Zomato – A Corporate Marketing War

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Swiggy vs. Zomato – A Corporate Marketing War December 21, 2023 Milvin Joseph Raj No Comment Nowadays, everything is becoming digitalized, and every sector is booming tremendously due to this trend. “Your pack has arrived at the doorstep” is a message that has become familiar to many of us. It’s the notification we receive after our food order has been delivered by a delivery partner. More and more people are now choosing to order food online instead of eating at a restaurant. According to data, the number of people calling restaurants directly to place an order has reduced significantly since the emergence of food delivery apps. In the Indian market, there is intense competition between two popular food delivery platforms, Swiggy and Zomato. In this blog post, we will explore how these two companies are fighting against each other to gain and retain brand loyalty among their customers Correlative Connection: Swiggy and Zomato are two food delivery companies that work together to ensure that food items are delivered to the right customers at the right time. Both companies aim to establish their brand in the minds of their target audience and are constantly looking for ways to improve their business. They outsource people for delivery and partner with various restaurants across the country to expand their reach. No customer should experience hunger, therefore both marketers strive to provide the highest quality service to their audience. But when it comes to competition both the companies differentiate themselves by adding some competitive advantage to their service. VAV – Value-Adding Advantages: Connecting lives, inter-cities, and voice Zomato established a separate zone by creating opportunities for the local vendor by opting for the delivery of food for their small-scale business. It has onboarded around 900 street vendors in North India under the Digital India Campaign, soon it will also expand to the southern belt. The company provides an inter-city delivery option, which allows customers to receive their orders on the next day after placing them in one city. Additionally, they have introduced voice delivery instructions to the delivery partner to make the process smoother. Integrating AI, drones, e-commerce We had thought that the delivery of Swiggy was faster than Zomato it’s because of their AI-enabled delivery. Our order will only be completed when the delivery partner arrives at the destination, so we can easily track the order, and the chances of faking the delivery of the order are completely suppressed due to this. Swiggy also initiated delivery orders through drones in Delhi and Bangalore which is Drone Delivery a revolutionary logistical method in recent days, we can expect this type of delivery in other parts of the country in the future. It also introduced Instamart, and Swiggy Genie to promote e-commerce, so that users can avail every opportunity to buy groceries for their consumption. Promotional Activities: Promotion is the fourth P in the marketing mix. Without promoting your business, you cannot lead in the race. When it comes to promotional activities, a marketer should focus on something different from the other competitors. The 5 major traditional promoting activities are Advertisements, Sales promotion, Personal Selling, Public Relations, and Direct Marketing. Besides traditionally promoting their business they are also involved in digitally promoting their business by using digital marketing techniques like SEO, Social Media Marketing, PPC, Content marketing, Email marketing, etc. Let’s see how they incorporated every promotional activity into their business Eye-catching Advertisements There is a famous dialogue in KGF chapter 2 spoken by Actor Yash, where he says, “Violence (3), I don’t like violence but violence likes me.” Similarly, we often say, “Ads (3), we don’t like ads but ads like us.” Although we may not enjoy watching advertisements, marketers have to advertise their products. Zomato has chosen Ranveer Singh as their brand ambassador for promoting their product, while Swiggy has Cyrus Shakur as their brand ambassador. Both brands create eye-catching, colorful advertisements based on seasonal trends. 2 years before Anirudh Ravichandran was the brand ambassador for Zomato with a caption called “Nama Zomato”. Effective Sales Promotion and Public Relations Swiggy and Zomato engage their customers with offers and discounts on each day. Zomato gives a golden subscription option to its users to reduce the charge for delivery as Swiggy has offers like every item on Rs.99. Rs.139, Rs.169 which is an effective odd pricing strategy technique used by them. They also involved in public relations to know what the customers are feeling about their service, what are the new features they are expecting from the brands, how to, and so on. For this, they appoint a public relations officer who is responsible for doing such things. Digital Marketing Techniques Keywords are very important for ranking. According to the data, Zomato has more keywords comparatively Swiggy has fewer. Due to this Zomato ranks top in the SERP search engine result page.  By providing organic content both brands optimized their website for on-page SEO results. By providing relevant blogs doing off-page SEO as backlinks increased their app traffic. They are also involved in doing Pay-per-click by converting their CTA (call-to-action) with the help of Google ads. They also do personalized content messages daily reminding us to use the app. During Diwali days Swiggy used to send a personalized message as “Don’t forget to celebrate Diwali with us. We have discounts for sweets and decorative items” influencing us to do cart on Instamart. They also remarket by sending emails to us referring to offers and discounts. Zomato’s mail on Eid insisting to, “Order mutton biriyani from your favorite spot”. By creating trending memes, shorts, reels, and posts they are involved in social media marketing using Instagram, YouTube, and Facebook. Conclusion: It’s quite difficult to choose a winner between Zomato and Swiggy because everyone has their own opinion. Some people might feel that Zomato is better than Swiggy, while others might feel the opposite. However, we can safely say that these two are the most popular food delivery apps in India. Although there are other apps

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Net Flexing and BTS – Behind The Strategies

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Net Flexing and BTS – Behind The Strategies December 19, 2023 Milvin Joseph Raj No Comment As we are humans, we need entertainment, right?  There was only one source of the medium that could bring some relief, relaxation, and fun during the 80s and 90s and that was only done through televisions. But today we have many entertainment platforms such as social media, OTT, and online and offline games. The Millennials, Gen-Z, and Gen Alpha are the current generation users of these entertainment mediums. People are expecting more entertainment these days and the market leaders also never fail to provide what the customers are expecting. Net Flexing and Chilling: Have we ever wondered what could be the reason people concentrate more on OTT platforms rather than watching television? And we also didn’t expect the rise of the OTT platforms in recent times. Net flexing means watching (a film or TV series) using the Internet streaming media provider Netflix. As per statistical data, Netflix ranks top among the OTT platforms having more than 231 million paid subscribers all around the world followed by Amazon Prime, Disney + Hotstar, HBO Max, HULU, etc. Netflix has a very deep and broad variety and assortment containing various movies, series, shows, and documentaries. Digital marketing is the main reason for their massive success. It refers to the way to promote a particular product or a service by using various digital modes. Their segmentation, targeting, and positioning strategies made them stand as a lone wolf among the others. Net Flexing Strategies: Netflix was a DVD-selling company in the 90s and later it started to telecast movies and series on their website. They also expanded their market across the world in 2016, before 2016 it gave access to telecast the movies and series only in limited countries. Even though Netflix has been also restricted by some countries it always remains as a king. The way they segmented the genre is accepted by all the audience. Let us understand how the STP strategies are adopted by Netflix. People living in India watch Korean and Japanese movies and series whereas people living in Korea and Japan watch Indian movies and series and this is called segmentation. The craze for Squid Game (a thriller Korean series) by Indians and the craze for Muthu (a Rajini film) by the Japanese is called targeting. When the people of those countries started to search for other Korean, Indian, or Japanese series this is called positioning. Net Flexing and Digital Marketing: Search Engine Optimization Netflix has a website called www.netflix.com where users can watch movies and series by subscribing to the account using an email ID and password. Their website and app are designed with red and black as their prime colors. The Google search engine also ranks the website at the top. The result of showing the website Netflix at the top is due to the effective SEO strategies they established with keywords whichever is required for them. They also listed their social media handles in the search engine. Social Media Marketing Netflix has various social media accounts to promote their business according to the region and locality. Their social media accounts are being handled by various admins. It has Netflix, Netflix.in, Netflix. uk, and so on. The main motive for having effective social media is to make the targeted product or service reach the end users. Since Netflix is a streaming partner, its main motive is to persuade customers and make them to subscribe its OTT platform. Social Media Marketing refers to engaging the audience with recent trends and lifestyles. Using various hashtags, and generating videos, posts, memes, and reels makes the audience connected with them. For promotions, they engage in going live sometimes on Instagram. They were also involved in interviews with celebrities on YouTube. They also use the X platform for giving movie updates. Conclusion: Netflix just peaked during the pandemic happened during 2019. As of 2023, Netflix had 247.15 million subscribers. That represents an increase of 8.76 million subscribers from the previous quarter and a YoY growth of 10.8%. We can also expect a rise in subscriber count in upcoming years. This could also cause a reason for the depletion of television channels as various OTT platform users feel that it’s worth the cost they subscribe to. The OTT Era has already started with a bang. Don’t miss out on being a part of this revolution! Recent Blog December 19, 2023 Net Flexing and BTS – Behind The Strategies June 19, 2023 Creating engaging content- A Guide to content marketing June 19, 2023 Igniting Brand Growth Through Digital Influence June 12, 2023 From Likes to Leads: How Social Media Marketing Can Boost Your Business: June 05, 2023 Social Sparks: Ignite Your Marketing Strategy in the Digital Age May 26, 2023 Digital Marketing Demystified: All You Need to Know Subcribe Our Newsletter Required Login Please Login for Submit Form. Close Success Close Related Posts Discover More Information December 19, 2023 Blog Net Flexing and BTS – Behind The Strategies Net Flexing and BTS – Behind The Strategies December 19, 2023 Milvin Joseph Raj No Comment As we are humans, we need entertainment, right?  There… June 19, 2023 Digital Marketing Creating engaging content- A Guide to content marketing Introduction Content is known as the king of digital marketing. Content will speak more than any other. We are going to see about how content… June 19, 2023 Digital Marketing | Influencer Marketing Igniting Brand Growth Through Digital Influence Influencer marketing is a type of marketing that has emerged as highly effective marketing in this modern digital era. People with a large following on…

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Creating engaging content- A Guide to content marketing

Digital Marketing /

Introduction Content is known as the king of digital marketing. Content will speak more than any other. We are going to see about how content can change one’s business to succeed. What are key factors to achieve those goals for your business plans and ideology. How content plays a major role in business. What is content marketing? And why it is important to your business? Content marketing is an marketing strategy used to attract and engage audience by creating and distributing valuable, relevant, and consistent content to attract. Content is more important to business to educate to clarify our product or services to them through our content on which people are ready to interact all we must find to know where we to reach your people with the perfect content. There are some important factors to be considered. Building brand awareness Establishing thought leadership and credibility Engaging and educating the target audience Driving website traffic and conversions Supporting other marketing efforts Cost-effective and long-lasting impact Types of content There are many ways content to reach a different audience on various platforms, so there must be a certain format for those platforms so that kinds of people can easily get engaged to be targeted. A blog post to written in article form. Social media content format created on social media and posted on social media such as Instagram, Facebook, LinkedIn, Twitter, etc. Video format to be created and shared on platforms like YouTube etc. It can be used for product demonstrations and reviews. Infographics format a visual representation of data is used to analyze the content easily. Case studies for referrals purpose and they are typically used to demonstrate expertise and build trust. Podcast formats are content on audio through which we can cover various topics of interest to the target large audience. Webinars are pre-recorded content that can be used for later purposes. They are mainly used for educational purposes. The visual content format like images videos or memes through which we can attract an audience quickly and make a chance to interact with them. Defining your target audience Target audience is the group of people who are already interested in need of your product or services. They may vary by age, gender, income, location, interests, and other factors. Identifying your audience to allows your business to focus on marketing efforts and groups that are most likely to buy from you. That many way you to generating business leads in an efficient, affordable manner and Making your Audience the ultimate customer. Creating a content strategy It is the process of planning that Satisfy the business motive/objective into a successful destination through your content. It means you should have an plan to  show your content, what to show, when to show it and where to show Content strategy involves setting specific goals, understanding your audience, selecting relevant content formats, researching trending topics, creating a content calendar, optimizing for SEO, leveraging social media, monitoring performance, adjusting as needed, and measuring success. Content promotion Content promotion means regularly promoting your content through various platforms and tactics to increase its visibility and engagement. In other words, the process of getting your content in front of your target audience. Content promotion can be included and sharing content via email, social media, paid advertising, content syndication, backlinks, and influencer marketing. Through this, we can attract more to engage, and retain an audience for our business and drive conversion. Measuring Success Metrics and Analytics for Content Marketing tool is the key factor for measuring success. There are some factors to be considered to be measure the success of a business-like website traffic, Engagement metrics, Conversion rates, social media metrics, Backlinks and mentions, Search engine rankings, Audience feedback, Return on Investment (ROI), Customer retention and loyalty, Benchmark against goals. Conclusion Content marketing builds an customer awareness, generates leads, and increases conversions. A major part of business objectives is to be covered under content marketing so the business person must be an consider as content marketing as a primary factor to achieve their goals and destination of the business. So, as I told you already content is always the king of digital marketing.

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Igniting Brand Growth Through Digital Influence

Digital Marketing, Influencer Marketing /

Influencer marketing is a type of marketing that has emerged as highly effective marketing in this modern digital era. People with a large following on social media  are known as influencers. They have created an unbounded marketing trust among through people. This method of marketing is used to promote products and services to users who follow the influencer and also helps in targeting the audience, building trust and driving conversions. Influencer marketing has many benefits for a brand to go with, some important points are: It is very cost-efficient and the best way to reach large and right audiences. Collaborating with influencers helps the brand in creating a loyal follower base. Influencers can introduce the brand to world wide audiences and significantly boost brand awareness to reach the people.  A positive thinking association can be created between the brand and the influencer’s brand. Influencers have built trust and credibility with their followers. The trust in influencers will impact the brand, and lead to increased trust in offering also. Collaborating with influencers who have followers matching your ideal customer profile, you can effectively deliver your brand message to the right people. Influencers have a unique ability to integrate the products or services seamlessly into their content making it feel authentic and natural to their followers. Influencer to generate content helps to keep your brand’s online presence more engaging and dynamic. Popular Platforms for influencers marketing: Instagram  Instagram is the most popular platform for influencer marketing. The platform is visual in nature and has a larger user base.  Influencers use Content like lifestyle, fashion, beauty, travel, and food that are popular on this platform. YouTube YouTube is the second largest search engine in the world next to Google. It is a video-based content-marketing platform. It offers more long-form content, tutorials, product reviews and more. This platform is particularly useful in showcasing in-depth product demonstrations or storytelling.   Facebook Facebook remains a significant platform for influencer marketing, especially for brands targeting an older demographic. It offers content like photos, videos, live Steam, and collaborations with influencers that can reach a huge fanbase. Twitter Twitter is a micro-blogging platform which is known for its real-time conversation and quick updates. Influencer collaborations on Twitter help amplify the brand message, engage in discussion and spark viral trends or hashtag campaigns. LinkedIn LinkedIn is a professional networking platform, which is suitable for b2b influencer marketing. It helps in reaching industry experts, establishing brand authority, sharing insights, and reaching a professional audience.   Blogging platforms Even though Social media platforms have gained a huge reach in influencer marketing, traditional blogging platforms collaborating with potential influential bloggers can provide in-depth product reviews, sponsored articles, or guest posts that resonate with their dedicated readership. Tips for creating an effective influencer marketing campaign: Set clear goals What’s the purpose of using the influencer marketing campaign? To increase awareness, generate leads, or sales? Knowing the goal helps in achieving the purpose. Find the right influencers. It is very important to find the right influencer. Every influencer is not the same. Each person will have a separate audience, reach and engagement level. Influencers should be chosen by finding who fits the brand best. Create a creative brief: Creative Brief helps to communicate your goal and expectations to the influencers you work with. It had information about the brand to the target audience, and the desired outcome of the campaign. It will help the influencer to know clearly what type of campaign should be run. Be transparent: Make sure that the influencers are clear about the product that they are working with the brand. This can be done by including a disclosure statement in their social media posts. Be patient: Influencer marketing is like an analysis-based method of marketing. It takes time to see the result. A huge increase in sales cannot be expected in a single night, so patience is very important.      Create a mutually beneficial relationship. Influencer marketing is like creating a relationship between the brand and the influencer. Influencers should provide valuable content and insights; we should also provide them with the resources they need to work Track your results Tracking the result is very important because it helps the product know what’s working and what’s working not. By tracking the results campaigns can be improved over time. Conclusion: Influencer marketing is a more powerful tool which will be suitable for all sizes of business. It helps the brand to reach the targeted audience.Build relationships with customers to drive sales to business growth. It is also a cost-efficient alternative way for traditional marketing advertising channels. The higher reach and potential return on investment (ROI) make influencer marketing an essential way for considering it as an option for businesses of all sizes. Influencers have built their own followers with trust and credibility; The trust transfer can positively impact customer perception and contribute to long-term brand loyalty.        

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From Likes to Leads: How Social Media Marketing Can Boost Your Business:

Digital Marketing, Social Media /

Engagement and like: Influencer marketing is a more powerful tool which will be suitable for all sizes of business. It helps the brand to reach the targeted audience.Build relationships with customers to drive sales to business growth. It is also a cost-efficient alternative way for traditional marketing advertising channels. The higher reach and potential return on investment (ROI) make influencer marketing an essential way for considering it as an option for businesses of all sizes. Influencers have built their own followers with trust and credibility; The trust transfer can positively impact customer perception and contribute to long-term brand loyalty. Engagement such as likes on social media platforms, such as Instagram, Facebook, and LinkedIn, indicates that users are interested in appreciating your content. Reach, impressions and engagement rate also increase when the users give a like to your post. It also increases the visibility of the post. Content will become valuable and engaging content when the likes of posts get increased. It acts as a social proof for growth in social media. Post with higher likes attracts users and also encourages them to comment, share and save the posts. Potential customers get attracted through this engagement and the social media algorithms boost such posts organically to reach more valuable and relevant users. We can also understand that the higher the chances of getting likes to our posts if it is relatable to our audience and it provides feedback on the type of content that resonates with your audiences. It helps in targeting the audience through the insight gained. This insight can also be used for making the content better than the previous one and generate a better result. Leads and Conversions: While likes denote the interest of the customer, likewise the leads take social media marketing to the next level by converting the user into a potential customer. The individual’s thoughts can be understood by the companies or brands through these leads. contact, leads-generating campaigns or forms helps in collecting such information for leads. Generating leads through social media is a direct platform for building relationships between brands and potential customers. By collecting contact information like phone numbers or email addresses they can easily target the wanted audience and send marketing campaigns, personalised messages, and more valuable offers. This ongoing relationship-building process increases the likelihood of converting leads into paying customers. Like wisely collecting the information they can also use that data and promote any other products to the same customer and filter even shorter and find the best-targeted audience. After collecting the first set of data they can also find the look-a-like audience, who will be similar to the taste of our audience. This can also help in boosting sales. Tips for improving lead conversion rate: Be patient: It takes time for a lead. Don’t expect every lead to become a conversion. Focus on quality content which will easily help in conversion. Follow up promptly: It is important to follow up promptly for the lead to reach you. This shows how interested you are and how good you will be responsive to your customers. Focus on benefits: When you’re talking to leads, focus on the benefits of working with you. What problems can be solved? What result can they expect? By focusing on the benefit, you can make it more likely that leads will see the value in what you have to offer. Communications: When personalised communication is there, leads can be shown their interest and easily understand them. This helps in building trust in the company or brand, which helps in more conversion of leads. Conclusion: Likes help in increasing visibility and engagement on social media platforms, Leads are the actionable contact that enables you to establish direct communication with potential customers. Both likes and leads play a vital role in social media marketing strategy, you can boost your online presence, drive engagement, and ultimately convert interested individuals into loyal customers, leading to the overall growth and success of your business.

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Social Sparks: Ignite Your Marketing Strategy in the Digital Age

Digital Marketing, Social Media /

Introduction Social media has become vital for businesses to connect with their target audience, build brand awareness, and drive sales. It has become a powerful platform for marketing and brand promotion. Social media marketing is a constantly evolving field, and staying up-to-date with the latest strategies and best practices is essential for success. Importance of social media marketing: Increase brand awareness: Brand awareness will be increased in social media and helps your business to grow among people and make your brand more visible. Gather market research: Monitoring trends, feedback, and surveys will help the company to know the audience better and help them gather more information easily. Build relationships with customers: Great relationships can be built between the brand and the customer, benefiting both. Improve customer services: In social media, customer service can be improved by providing a platform for them to ask questions, get help, and share feedback. Reach a wider audience: Traditional marketing cannot reach more audiences, but we can reach wide and targeted audiences in social media. Opportunities could be missed by businessmen when they do not use social media. Social media is a powerful tool that helps businesses in targeting the right audiences, grow the business, and easily reach the end consumer at a low cost. When did social media start? Social media platforms started gaining popularity in the 2000s. The revolution of mobile, computers, and the internet was the biggest reason for the beginning of social media. Social media became the most essential part of any marketing strategy. Social media businesses are like missing wider opportunities to grow the business, target audiences and build relationships with customers.  The most popular social media platforms for marketing are Facebook The most popular platform with more than 2.9 billion active users worldwide started in the year 2008. It allows businesses to target specific demographics and interests. Instagram In 2010 it was started as a visual-centric platform which is now with a huge audience all over the world. Twitter A micro-blogging platform that shares worldwide news in fractions of seconds. It was started in 2006. LinkedIn It is one the popular tools which was launched in 2003. It is a professional tool for professionals for both searching and hiring for a job. Pinterest A visual bookmarking platform that helps to bring traffic to the website. It was launched in the year 2012. These are a few of the top priorities of the platform depending on the set of audiences the social media gets changed. DIFFERENT WAYS OF USING SOCIAL MEDIA Content creation Content is the primary way of reaching the audiences. It is the most important thing that helps to get a boost organically. Influencer partnership It helps in improving reaching more audiences by collaborating with influencers. We can also make our product or service get to reach the audience of the influencers. Engaging with the audience It creates more trust on the brand when they start engaging with audiences. It is also the easiest way for knowing the wants of the customers. Social media advertising It is the right place for targeting the right audience and the cost of advertisement will be less and the reach will be wider and specific. Live video streaming Live features can be used by reaching people with their product or service, which helps in hosting awareness about the brand. Social media contests and Giveaways Running contests and giveaways are a promotion to reach the audience and attract new customers. Listening to customer feedback Actively listening to customers’ feedback helps in improving the product, service, and customer experience. Conclusion Social media has the power to influence music and art, it has the power to change the government. With digital and social media, you have the power to reach the customers directly. It helps in saving both time and money. The more you know the better you can target the audience. Social media has overcome all the difficulties of traditional marketing. It is cost-efficient, it reaches the right person, and it also provides more data on customers which also helps in retargeting the exact audience and a look-a-like audience and reaching a wider area all over the world.

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Digital Marketing Demystified: All You Need to Know

1 Comment / Digital Marketing /

Introduction In the digital era, here we have a deep world of content creation, search engine optimization, social media marketing, online advertising, and more. In this fast-moving digital space business needs to use the power of Internet sources to reach their exact audiences effectively. We focus on providing you with strategies, valuable information, and tips to make your efforts into effective output and enlarge your online presence. Let’s excitingly learn more together! Digital Marketing Digital Marketing is a skill-based course, by using digital channels, like social media, search engine email, websites, and mobile apps. Through this, we can promote ads for brands and others through some strategies, tools, content, and tips to connect with exact target customers using the internet and other forms of digital platforms. Evolution of Digital Marketing In the 1990s, the internet became usable to the common people, thus the origin of digital marketing began. websites started trending, by helping businesses through new ways to showcase their products and services later search engines and SEO became a pushup option to reach easier through their strategies to improve visibility and rankings in SERP (search engine result page), in 1996 pay per click option was found though provides cost-effective advertising approaches. And then in the early 2000s social media became a blooming platform for digital marketing through businesses connected with their customers in a personal as well as interactive manner. In the mid-2000s blogging and content marketing became key for individuals to share their valuable content and strategies to point their audiences to engage them. After the reach of smartphones mobile marketing and apps played a major role in optimizing locations and websites for mobile-friendly usage so that audiences feel comfortable changing as customers. Importance of digital marketing Digital marketing is important because it allows business people to reach a large range of audiences, target specific people, and calculate the result of marketing campaigns through analytics. It is a cost-effective method where it provides personal information and targeting options, helps build brand presence, enables global reach, and offers adaptability and flexibility in marketing strategies. Digital marketing helps marketers to get deeper insights into customer behavior, tastes, and preferences. This helps in creating better advertisements to attract customers and increase engagement. Usage of digital marketing Digital marketing’s primary goal is to reach and engage with a target audience, generate leads, drive conversions, and ultimately achieve business objectives. Here are Some objectives to remember. Flexible and Agility Cost-Effective Data-Driven Decision Making Customer Engagement and Relationship Building Increase Sales and Conversions Lead Generation Targeted Audience Reach Brand Awareness Demand for digital marketing Since more than 43% of the Indian population widely uses the internet, that’s a clear view of why there is a growing demand for digital marketing. There is a huge gap between demand and supply which most businessmen find difficult, so digital marketing skills fill those spaces by finding their needs. They have their own strategies and tips to fulfill their needs. Digital marketing is among the top ten in-demand skills that employers are looking for as per the recent survey. Can digital marketing make you rich? Digital marketing has the potential to attain financial success, but it does not guarantee wealth on its own. Success depends on various factors such as an individual or group’s effective strategies, market competitiveness, product quality, and overall business strategy. It requires experience, planning, adaptation, and providing value to customers. Here are some of the ways that digital marketing can help you make money: Freelance work Start your own business. Work for a company Staying Ahead of Digital Marketing Trends Continuous learning and staying updated with the latest trends, strategies, and technologies. The following industry thought leaders and influencers for valuable insights and predictions. Monitoring industry reports and research to gain insights into consumer behavior and emerging trends. Embracing new technologies like AI, voice search, and chatbots, and Reprioritizing mobile optimization for seamless mobile experiences. Investing in video and visual content to engage audiences. Personalizing marketing efforts to enhance the customer experience. Optimizing for voice search and adapting SEO and content strategies accordingly. Staying updated on social media trends and leveraging new features and advertising options. Being aware of data privacy regulations and ensuring compliance. Conclusion Digital marketing has become the biggest part of any successful marketing strategy in today’s increasingly online presence and connection with the world through creative content and reaching audiences through visual appeal. It offers a large range of opportunities for businesses to reach and engage with their target audience, drive conversions, generate leads, and achieve their marketing goals.

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