Course

Online
Anna Nagar Branch
WEEKDAY
(Mon-Fri)
WEEKEND
February 2, 2026
12 Seats Left
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Limited Seats
Offline
Anna Nagar Branch
WEEKDAY
(Mon-Fri)
WEEKEND
February 2, 2026
12 Seats Left
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Limited Seats
Offline / Online
Anna Nagar Branch
WEEKDAY
(Sat - Sun )
WEEKEND
February 15, 2025
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Limited Seats

Course Highlights

Global Certifications
15+
Case Studies
20+
Industry-Relevant Modules
30+
Learning Mode
Online / Classroom
Course Duration
2 Months

Syllabus

Module 1: Introduction to Digital Marketing

  • Evolution of marketing systems: push → pull → intent-based → AI-assisted
  • Digital marketing as a revenue engine, not branding activity
  • Understanding customer awareness levels & buying stages
  • Market research frameworks for digital-first businesses
  • Funnel vs flywheel vs growth loops
  • North-star metrics for different business models
  • Unit economics: CAC, LTV, payback period
  • Channel-market fit analysis
  • Marketing experimentation frameworks
  • Marketing ethics, data privacy & compliance
  • Role of AI in modern marketing teams
  • Module 2: How Does a Search Engine Work?

  • Internet infrastructure & how websites are discovered
  • Crawling mechanisms & crawl budget optimization
  • Indexing process & duplicate content resolution
  • Query understanding & semantic search models
  • Ranking factors & ranking systems
  • Role of backlinks & authority propagation
  • User signals & engagement metrics
  • Freshness algorithms & content decay
  • Core algorithm updates & penalties
  • Helpful content & spam detection systems
  • Impact of AI-generated content on rankings
  • Search quality raters & E-E-A-T guidelines
  • Module 3: How Does LLM (AI) Work?

  • Evolution of AI: ML → DL → LLMs
  • Transformer architecture explained in simple logic
  • Tokenization & context windows
  • Embeddings & vector databases
  • Probability-based response generation
  • Prompt structure & reasoning chains
  • Fine-tuning vs Retrieval Augmented Generation (RAG)
  • AI hallucination causes & prevention
  • Bias, ethics & data limitations
  • LLMs vs traditional search engine
  • How AI engines choose answers
  • Role of AEO in AI visibility
  • Using LLMs as strategic assistants
  • Module 4: Keyword Research

  • What are keywords and why they matter
  • Understanding user intent behind keywords
  • Short-tail vs long-tail keywords
  • Keyword research for SEO, ads & content
  • Competitor keyword analysis
  • Tools: Google Keyword Planner, Ubersuggest, Ahrefs (overview)
  • Creating keyword clusters & topic maps
  • Module 5: WordPress Page Creation

  • Domain, DNS & hosting architecture
  • Choosing hosting based on traffic type
  • WordPress core architecture explained
  • Theme frameworks vs custom builds
  • Page builders vs native Gutenberg
  • Conversion-focused page structure
  • UX writing & visual hierarchy
  • Schema & structured data implementation
  • Plugin performance & conflict handling
  • SEO-friendly URL & taxonomy design
  • Module 6: SEO + AEO

  • Advanced on-page SEO using entity optimization
  • NLP-based content optimization
  • Internal linking & topical authority systems
  • Technical SEO audits & fixes
  • Log file analysis concepts
  • Link building via authority & relevance
  • Digital PR & brand mentions
  • Local SEO ranking signals
  • AEO principles for LLM answers
  • Structuring content for featured snippets
  • Schema for AI readability
  • Measuring SEO success beyond rankings
  • SEO automation using AI tools
  • Module 7: Social Media Marketing (Organic + Paid Mastery)

  • Platform-specific user psychology
  • Algorithm mechanics for each platform
  • Content velocity & consistency systems
  • Hook creation & scroll-stopping frameworks
  • Storytelling for trust & authority
  • Creative testing & optimization cycles
  • Meta Ads campaign architecture
  • Audience layering & exclusions
  • Retargeting & remarketing logic
  • Creative fatigue & scaling controls
  • Influencer & creator collaboration systems
  • Community building strategies
  • Paid vs organic synergy planning
  • Module 8: Google Ads

    Google Ads ecosystem & ad inventory
    Auction mechanics & Quality Score
    Campaign structure & account hierarchy
    Keyword match types & negatives
    Search term sculpting strategies
    Ad copy frameworks for high CTR
    Landing page experience optimization
    Conversion tracking setup
    Smart bidding & automation controls
    Budget pacing & scaling strategies
    ROAS protection frameworks
    YouTube & display remarketing
    Performance troubleshooting systems

    Module 9: Google Analytics (Decision-Driven Analytics)

  • GA4 architecture & data modeling
  • Event-based tracking deep dive
  • Custom events & parameters
  • Conversion & funnel tracking
  • Traffic source attribution models
  • Cross-device & cross-channel tracking
  • User journey & behavior analysis
  • Drop-off & friction point analysis
  • Campaign performance diagnostics
  • Dashboard creation for stakeholders
  • Data interpretation for growth actions
  • Integrating GA4 with Ads & CRM
  • Module 10: Email + WhatsApp Marketing

  • Owned audience strategy
  • List building & lead qualification
  • Audience segmentation frameworks
  • Behavioral & trigger-based automation
  • Email persuasion psychology
  • Deliverability & inbox placement
  • Spam laws & compliance
  • WhatsApp conversational flows
  • Broadcast vs automation strategies
  • CRM integration & lead scoring
  • Revenue attribution & reporting
  • Retention & reactivation campaigns
  • Scaling without spamming
  • Career Training (Market-Ready Execution)

  • Digital marketing role mapping
  • Specialist vs generalist careers
  • Resume storytelling & proof-based positioning
  • Portfolio building with real outcomes
  • Freelancing pricing & proposal systems
  • Client onboarding & expectation management
  • LinkedIn personal branding strategy
  • Cold outreach frameworks
  • Interview preparation with real scenarios
  • Negotiation & salary discussions
  • Long-term skill stacking strategy
  • Staying relevant in AI-first marketing
  • Ethics & professionalism in marketing careers
  • Certifications

    Zero to 100M: The Ultimate Guide to Business Growth

    Social Media Certificate

    Google Digital Unlocked

    Technical SEO course with Bastian Grimm

    Content Marketing Certified

    Inbound Marketing Certified

    Role of content course with Eric Enge

    Email Marketing certified

    Tools

    Unlock your potential with our expert-led  Tools Used in Top Industries

    AI Tools

    Unlock your potential with our expert-led  Tools Used in Top Industries

    Choose the Right Program for Your Needs

    Find a program that matches your career goals and skill level. Whether you want to master marketing, create stunning designs, or build seamless digital experiences — Stratechgy has a tailored path for you.

    Program
    Duration
    Digital Marketing
    Basics of Machine Learning
    Deep Learning of LLM (AI Models)
    AI Content / Copywriting
    Branding & Positioning
    AI Web Development
    Basics of UI/UX
    Prompt Engineering for ChatGPT
    AI-Powered Video Editing
    AI-Powered Graphic Designing
    Performance Marketing
    Marketing Automation
    AI Automations (n8n / Make / Zapier)
    AI Agent Building
    Placement Assistance
    Vibe Marketing

    3 Months

    Full Stack Vibe Marketing

    6 Months

    Choose the Right Program for Your Needs

    Find a program that matches your career goals and skill level. Whether you want to master marketing, create stunning designs, or build seamless digital experiences — Stratechgy has a tailored path for you.

    Program
    Duration
    Digital Marketing
    Basics of Machine Learning
    Deep Learning of LLM (AI Models)
    AI Content / Copywriting
    Branding & Positioning
    AI Web Development
    Basics of UI/UX
    Prompt Engineering for ChatGPT
    AI-Powered Video Editing
    AI-Powered Graphic Designing
    Performance Marketing
    Marketing Automation
    AI Automations (n8n / Make / Zapier)
    AI Agent Building
    Placement Assistance
    Vibe Marketing

    3 Months

    Full Stack Vibe Marketing

    6 Months

    Hear it From Our Students

    We Nurture Them For The Future And They Trust Us

    Stratechgy helped me understand how to use digital strategies and AI tools to grow my business. The learning was practical, result-driven, and perfectly suited for entrepreneurs like me.

    Aneesh Khan

    Entrepreneur

    As a business owner, I wanted to learn modern marketing and automation tools. Stratechgy gave me the clarity and hands-on knowledge I needed to take my business online effectively.

    Maruthayini

    Entrepreneur

    Stratechgy helped me upgrade my skills while managing my job. The sessions are flexible, clear, and focused on real-world applications. It helped me stay updated with the latest AI and marketing trends.

    Sathis

    Working Professional

    I joined Stratechgy to start my career in digital marketing. The trainers made every concept easy to understand. I now feel confident to apply AI tools and marketing strategies in real projects.

    Anjana

    Fresher

    As a beginner, I was nervous about learning marketing and AI. But Stratechgy made it simple and exciting. The sessions are practical, and I learned how digital tools work in real companies.

    Bose

    Fresher

    Stratechgy gave me a strong foundation in digital marketing and technology. The mentors explain step by step and share practical industry examples. It really helped me prepare for my first job.

    Chandru

    Fresher

    I had no prior experience, but Stratechgy made learning smooth. The sessions taught me how AI supports marketing and design. I gained real confidence to start my career in tech and marketing.

    Shubashini

    Fresher

    Stratechgy’s learning environment is very friendly for freshers. I learned how to think creatively, use digital tools, and apply AI in marketing. It’s a great place to start your professional journey.

    Sugitha

    Fresher

    Stratechgy helped me understand how to use digital strategies and AI tools to grow my business. The learning was practical, result-driven, and perfectly suited for entrepreneurs like me.

    Aneesh Khan

    Entrepreneur

    As a business owner, I wanted to learn modern marketing and automation tools. Stratechgy gave me the clarity and hands-on knowledge I needed to take my business online effectively.

    Maruthayini

    Entrepreneur

    Stratechgy helped me upgrade my skills while managing my job. The sessions are flexible, clear, and focused on real-world applications. It helped me stay updated with the latest AI and marketing trends.

    Sathis

    Working Professional

    I joined Stratechgy to start my career in digital marketing. The trainers made every concept easy to understand. I now feel confident to apply AI tools and marketing strategies in real projects.

    Anjana

    Fresher

    As a beginner, I was nervous about learning marketing and AI. But Stratechgy made it simple and exciting. The sessions are practical, and I learned how digital tools work in real companies.

    Bose

    Fresher

    Stratechgy gave me a strong foundation in digital marketing and technology. The mentors explain step by step and share practical industry examples. It really helped me prepare for my first job.

    Chandru

    Fresher

    I had no prior experience, but Stratechgy made learning smooth. The sessions taught me how AI supports marketing and design. I gained real confidence to start my career in tech and marketing.

    Shubashini

    Fresher

    Stratechgy’s learning environment is very friendly for freshers. I learned how to think creatively, use digital tools, and apply AI in marketing. It’s a great place to start your professional journey.

    Sugitha

    Fresher

    Thank you! Your submission has been received!
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    Can I switch between online and campus learning later?

    Yes, Stratechgy allows you to switch between online and campus modes without losing progress or materials.

    Get Start

    Do I need any prior experience to start?

    No experience needed! Our step-by-step teaching method ensures beginners easily grasp marketing, AI, and design concepts.

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    When do new course batches begin?

    New batches start every month. You can join the next intake for digital marketing, AI automation, or design programs anytime.

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    Can I take classes online and offline?

    Yes. You can attend live sessions online or at our campuses in Anna Nagar, Velachery, or Coimbatore with flexible scheduling.

    Get Start

    How can I enroll in a Stratechgy course?

    Register on our website, select your preferred course and batch, and get instant access to learning materials after payment confirmation.

    Get Start

    What is Stratechgy’s refund policy?

    You can request a full refund within 7 days of enrollment if you’re unsatisfied with your chosen course.

    Payment

    Do payment options differ between online and campus?

    No. Both online and campus learners can access the same payment and installment options.

    Payment

    Are there discounts for students or professionals?

    Yes. Stratechgy offers discounts for students, working professionals, and combo enrollments for multiple programs.

    Payment

    Can I pay in installments?

    Yes! EMI and flexible monthly installment plans are available for all courses — digital marketing, AI, and design.

    Payment

    What payment methods does Stratechgy accept?

    Stratechgy accepts credit/debit cards, UPI, PayPal, and EMI options. You can easily pay online for any course, including AI automation, design, or digital marketing.

    Payment

    Does the certificate mention course completion mode?

    No. Certificates are identical for both online and campus learners — recognized equally by recruiters.

    Certificate

    Can I share my certificate online?

    Yes. Each certificate includes a unique verification link for sharing on LinkedIn, resumes, or job portals.

    Certificate

    When will I get my certificate?

    You’ll receive your verified digital certificate within a week of completing your final project or exam.

    Certificate

    Are Stratechgy certificates valid globally?

    Yes! Our certificates are globally accepted and showcase your verified expertise to employers worldwide.

    Certificate

    Will I receive a certificate after completing a course?

    Yes. You’ll get an industry-recognized certificate for completing your digital marketing, AI, or design course.

    Certificate

    Can I get job support after course completion?

    Yes. Placement help continues even after graduation through alumni networks and job alerts.

    Placement

    How does Stratechgy prepare students for jobs?

    Students undergo live projects, resume workshops, and mock interviews to build confidence and industry-ready skills.

    Placement

    Are internships provided during the course?

    Yes. Students can apply for internships in digital marketing, AI, or design to gain hands-on industry exposure.

    Placement

    What companies hire Stratechgy graduates?

    Graduates work at top agencies and tech firms specializing in AI, marketing, and creative design across South India.

    Placement

    Does Stratechgy offer placement assistance?

    Yes! Every Stratechgy course includes dedicated placement support, from interview training to resume guidance.

    Placement

    What kind of support can I expect during the course?

    We have a team of experts in our support team to guide and support students in their learning journey

    Program

    Is the course content regularly updated to match industry trends?

    Yes, Our syllabus will be updated as per the latest industry standards.

    Program

    How to apply for the course?

    Give us a call to this number: +91 81899 59599. Or fill the form above our team will call you back.

    Program

    Is the course designed for individuals or for businesses/marketing teams?

    Yes, We also provide customized course based on individual needs.

    Program

    Do I need prior experience in marketing or technical skills to study digital marketing?

    No prior experience or technical knowledge is required to learn digital marketing. Basic computer knowledge is enough.

    Program

    Still Not Sure About the Course?

    Avoid confusion and choose the right digital marketing course in Chennai  that suits your needs and  helps you achieve your career goals.

    Still Not Sure About the Course?

    Join over 4,000+ students already growing with Stratechgy.