Executive
Digital Marketing Course with Internship

What we have for you

Syllabus

Digital Marketing

Introduction to Digital Marketing

Overview of Marketing
Traditional Marketing vs Digital Marketing
How to think like Marketer?
Marketing Strategies for Business
Measuring success of Digital Marketing Campaign & Understanding KPI’s
Creating Digital Marketing Strategy & Proposal
What is the New Look at Media- Paid, Shared, Owned & Earned?
What are the Challenges of Digital Marketers?
How to create a Buyer Persona?
What is a Digital Marketing Funnel?
Introduction, basics and fundamentals of digital property
Finding Your Domain Name
Getting your Domain & Hosting
Niche Market

WordPress Development

Enabling SSL on your Site
Understanding WordPress and its terminologies
Setting up a WordPress site WordPress installation
Configuring WordPress settings Creating pages and posts
Adding images and videos to posts Formatting text in posts and pages
Finding and installing plugins
Selection and installation of a theme
Updating WordPress core, themes, and plugins
Backing up a WordPress site
Creating user accounts
Setting user roles and permissions
Managing comments and user feedback
Using contact forms and email marketing tools
Planning and setting up
Content Creation and Organization
Add portfolio items with custom fields, image galleries, or videos

Google Ads

How to grow any business using Google Ads?
Explore the value of Google Search Ads
Understanding Google Ads Auction
How to Deliver Right Message with Text Ads?
How to make ads more relevant using Ad Extensions?
How to increase efficiency of Google Ads with Advanced Bidding Strategies?
How to increase conversions using Performance Planner?
Scaling Ecommerce Campaigns using Google Ads
Unlocking the power of shopping campaigns
Creating Effective Ads for all the Google Ad Types
How to conduct client’s groundwork?
Advanced buyer persona creation
Creating the funnels for extensive conversions
Documentation of google ads strategies
Reporting of google ads
Creating Advanced Funnels for better conversions
Google Ad Formats & Terminologies
In Depth implementation of all Google Campaign Types
Search Campaign
Display Campaign
Video Campaign
Shopping Campaign (PLA)
App Campaign
Understanding Bidding Strategies
Campaign Optimisation
Techniques & Best Practices
Conversion Tracking & Retargeting
Introduction to Performance Max Campaigns (New)
Tracking Analysis using Google Analytics

Social Media Marketing

Facebook & Instagram Marketing
Understanding how does algorithm of meta works
Science of organic compelling content to maximize reach and create content that captures your audience’s attention and engages them
How does brands leverage ads to influence people decisions
Case study of the most compelling post & strategy which hooked the users to the brand
Get a edge on using design tools effectively to get your job done faster
Strategizing and recording content on a expert curated social media calendar to record cross channel content publishing
Breaking down the complex meta business structure in simple format
Learning the way how meta business integrates all your properties at single platform
Creating a 3 step funnel for meta ads to setup ads like pro
Ads targeting study to reach and retarget appropriate set of audience for achieve desired goals
Creative Ad lesson on how to create best performing ads to drive actions
Basics, Creatives, Ad Planning & Buying and Meta Legal Compliance
Managing Business presence on Meta platforms using Meta Business Suite and Business Manager
Ad Management using Meta Ad Manager
Meta’s Policies on Data, Privacy and Compliance Issues
Leveraging Data on Meta for Generating Insights
Ad Creative Essentials and its impact on Performance
Ads Optimisation Strategies for Campaigns and Targeting Parameters
Exploring Targeting options and defining your Audience on Meta
Meta Ads Bidding Strategies
How to identify winning products for generating Online Sales?
Meta Ads – Structure for Scale Model
Using Pixel to track behaviour and define customer journey of buyer’s
Linkedin Marketing & Personal Branding
Introduction to LinkedIn Marketing & Personal Branding
Creating a Strong LinkedIn Profile
Building Your Personal Brand on LinkedIn
LinkedIn Company Pages
LinkedIn Groups for Marketing & Personal Branding
Creating LinkedIn Content That Resonates
LinkedIn Ads & Sponsored Content
Measuring Your LinkedIn Marketing Success
Best Practices for LinkedIn Marketing & Personal Branding
Twitter Marketing
Introduction to Twitter Marketing
Creating a Twitter Account
Growing Your Twitter Following
Engaging Your Twitter Audience
Creating Effective
Twitter Content
Twitter Ads vs Twitter Blue
Twitter Analytics and Measurement
Twitter Marketing Strategies and Best Practices

Search Engine Optimization

Fundamental of SEO
Why is SEO important?
How do search engines rank your content?
How to create an SEO strategy
Defining your SEO goals
How to measure your website’s SEO authority
Creating SEO Strategy Audit in 5 Steps
How to Create Customer Journey Map in SEO?
Advanced Keyword Research
How to conduct the thorough keyword research?
Step By Step Process of Prioritizing Keywords
How to build killer keyword content to keyword mapping?
13 ways to get unique SEO keywords for your business
Why are topic clusters important?
Site Audits & SEO Structuring
How to Kickstart SEO site audit for any company?
How to control indexing for better search engine rankings?
On Page SEO & Implementation
How to optimise content for SEO?
How to write & edit the Efficient Meta Descriptions
8 principles of great On Page SEO Strategy
How to optimise for competitors branded keywords?
How to optimise elements of On Page SEO Factors?
Creating content hierarchy for On Page SEO
Systematic URL & URL Structures
Creating structured internal linkings
What are critical Do’s & Don’ts of On Page SEO?
How to optimise content for HTML5
How to optimise content for mobile device?
Technical SEO & Implementation
Fundamentals of Technical SEO
Understanding of Dynamics on Website Hosting
How to perceive crawl budget
How to understand and properly format robots.txt files
How to build a strong site architecture (plus internal linking strategies
How to write and submit sitemaps
The ins and outs of canonicalization
How to add and test structured data
How to conduct an accessibility audit for your website
Mobile performance and site security
Indexation Best Practices
How to create structured sitemaps
What are best practices of sitemaps?
How to create image sitemaps
How to create news sitemaps
How to create video sitemaps
How to combine sitemap extensions?
How to manage the search engine crawlers?
How to write and submit the Robots.txt file?
How to fix canonicalisation issues?
Optimising for AMP search results
Understanding JAVASCRIPT SEO
How to optimise for Lazy Load Contents?
What are featured snippets and how to optimise for the same?
How to get found in Google Discovery Systems?
How to get found in Google Image Search?
How to optimise for Lighthouse Speed Reports?
How to improve page experience?
How to optimise for institutions & dialogs?
How to organise the structured data for search engines to discover?
What are breadcrumbs and how to use them?
Understanding Technical SEO
Best Practices
Impromptu implementation of Crawlability Index
Local SEO & Its Implementation
Top local ranking signals you need to know and why.
How to build a winning local SEO strategy.
Tips for analyzing local search competition.
Why and how NAP information and user experience affect local SEO.
How and where to find the best local link building opportunities.
Why reviews and star ratings matter – and how to use them.
How to completely optimize your GBP listing.
The attributes you need for an effective GBP listing.
Local SEO and listing management tools that save you time and improve performance.
Why NAP & User Experience Are Crucial To Local SEO
Where & How To Get The Right Reviews For Your Business
Google Business Profile: How to Completely Optimize Your GBP Listing
Mobile SEO & Its Implementation
Mobile Optimization 101
How to Implement a Mobile Website That Ranks in Google
How to Mobile Optimize Your Site
How to Optimize Your Mobile Site for UX Signals
Advanced Mobile SEO Tips and Best Practices
Off-page SEO & Implementation
Off Page SEO & Fundamentals
How to boost Off Page SEO with backlinks?
How to generate brand signals?
Creative Curation of EAT
Methods on Off Page SEO
Advanced Off Page SEO techniques
Unboxing Off Page SEO Case Studies
SEO Strategy Creation
SEO Strategy Preparation
SEO Content Strategy
Structuring SEO Process
Documentation of SEO Strategy
SEO Monthly Planner Creation

Quora Marketing

Introduction to Quora Marketing
Setting Up Your Quora Profile
Quora Content Strategy
Writing Compelling Quora Answers
Quora SEO and Keyword Research
Building a Following on Quora
Promoting Your Content on Quora
Analyzing Quora Metrics and Performance
Quora Advertising and Partnerships
Quora Etiquette and Best Practices

ORM

Significance of ORM
How lack of ORM can impact a brand
ORM strategies
How to monitor online reputation
Real time monitoring
Handling reviews in a ethical way
Respinse templates to positive and negative reviews
Addressing customer concerns
Strategies for building a positive online reputation
Engaging with influencers
Replying negative content and reviews
Strategies for addressing and mitigating reputation damage

Youtube Marketing

How to optimise good title and description
Creation of channel
Updating keywords in youtube channel
Upload Video
Thumbnails
Youtube Copy
Watermark
Copyrights and infringements
Youtube Optimization
Create Timestamps & Key moments
Transcripts
Backlinks for youtube videos – Best practices
Hashtag strategy and analysis

Influencer & Affiliate Marketing

What is influencer marketing?
Why influencer marketing?
How influencer marketing works?
How to become an influencer?
How to promote your business with influencers?
How to earn money by becoming an influencer?
What is Affiliate marketing?
Difference between influencer and affiliate marketing
Various platform options available for affiliates
How to streamline your digital platforms to become an affiliate?
Earning money easily through affiliate options available in the industry

Canva Designing

What is Canva & How it can help you?
Why you should become better at design in marketing domain?
An Overview on Canva Editor
Learn Navigating Design Ingredients
How to work with Texts?
How to work with Colors?
How to work with Photos?
Working with Layering & Aligning Elements
How to Create Brand Kits?
Finding right templates
Setting up style guides
Styling your documents
Creating & Publishing Documents
How to edit photos with Canva?
How to edit profile pictures with Canva?
How to design Facebook, Instagram, LinkedIn, Twitter Posts?
How to design Social Stories for social media platforms?
How to design Cover Photos?
How to design Ads for Social Media Platforms?
How to design YouTube Thumbnails?
How to design YouTube Channel Arts?
How to create infographics?
Creating Case Studies
Creating Portfolio & client pitch decks.

Influencer & Affiliate Marketing

What is influencer marketing?
Why influencer marketing?
How influencer marketing works?
How to become an influencer?
How to promote your business with influencers?
How to earn money by becoming an influencer?
What is Affiliate marketing?
Difference between influencer and affiliate marketing
Various platform options available for affiliates
How to streamline your digital platforms to become an affiliate?
Earning money easily through affiliate options available in the industry

Marketing Automations

Email Marketing
Importance of email marketing in modern business
Benefits and goals of email marketing campaigns
Understanding the customer journey and email marketing touchpoints
Strategies for growing your subscriber list
Best practices for list segmentation and targeting
Compliance with email marketing regulations (GDPR, CAN-SPAM Act)
Elements of a successful email campaign
Writing compelling subject lines and email copy
Utilizing personalization and dynamic content
Email design best practices
Creating responsive and mobile-friendly templates
Incorporating images, graphics, and branding
Introduction to email automation
Setting up workflows and triggers in Sendinblue
Understanding email deliverability factors
Monitoring email deliverability and inbox placement rates
Utilizing Sendinblue’s reporting and analytics features
Whatsapp Marketing
How to create compelling whatsapp messages?
How to integrate whatsapp button to products?
Free tools to do whatsapp Marketing
Interakt whatsapp marketing
SMS Marketing
The power of SMS marketing in reaching customers effectively
Benefits and goals of SMS marketing campaigns
Compliance with SMS marketing regulations and best practices
Introduction to Sendinblue’s SMS marketing capabilities
Creating SMS campaigns and workflows
Setting up automated SMS sequences and triggers

Native Ads

What is Taboola and how it works for advertising
Significance of Taboola Ads
Exploring the interface of taboola platform
Creation of Taboola ads account
Exploring various settings inside Taboola
Goals and objectives of a campaign
Available targeting options
Utilizing audience segmentation and audience targeting
Creating compelling ad creatives for Taboola Ads
Best practices for ad copywriting and design
Optimizing ad performance and A/B testing techniques
Setting campaign budgets and bid strategies
Understanding bidding models and optimization methods
Utilizing campaign optimization tools and techniques
Best practices for landing page design and optimization
Improving landing page performance and conversion rates
Tracking and analyzing landing page metrics and user behavior
Implementing conversion tracking on Taboola Ads
Utilizing tracking URLs and UTM parameters
Analyzing campaign performance and measuring ROI
Utilizing Taboola Ads reporting features
Interpreting campaign metrics and key performance indicators (KPIs)
Implementing optimization strategies based on data analysis

Amazon Ads

Understand the fundamentals of Amazon advertising and its place in the e-commerce ecosystem.
Develop a comprehensive Amazon advertising strategy tailored to specific business goals.
Create and optimize Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
Analyze Amazon Advertising metrics and make data-driven decisions.
Manage advertising budgets effectively to maximize ROI.
Implement advanced tactics such as keyword research, competitor analysis, and A/B testing.
Stay updated with Amazon advertising trends and best practices.

Account Based Marketing

Basics of Account Based Marketing
Relevance of Account Based Marketing in B2B Marketing
How to target accounts in Account Based Marketing
Effective ABM strategies
Updated Trends and Best Practices

Fundamentals of UI/UX

Welcome with Al Model
why Al
Introduction to LLMs
Ai tools
Prompt Engineering
Why Prompt Engineering?
Basic Prompts and Prompt Formatting
Prompt Engineering Use Cases
Prompt Engineering Techniques
Intro to ChatGPT
Pros and Cons of ChatGPT
Expert Personas and Target Audience
Verbs and Audience Prototypes
Sniper Method Prompts
Chrome Extensions
Ai for Social Media – 30 Days Content Calendar
Listicles for Reels
Instagram
Captions, Bio, Hashtags, Carousels
Reels Script and Improv
Bulk Create in Canva
Getting Started with Midjourney
Subscription Plans
Midjourney Easy Prompting
Midjourney Advanced Prompting
Midjourney Parameters

Advance Reporting & Analysis

Fundamentals of data visualization and reporting.
Google Analytics Integration
transform data from various sources into Data Studio
How to setup dashboard
How to prepared advanced reports using data studio
Google Ads Reporting

Specialization

Prompt Engineering for Chatgpt

Welcome with Al Model
why Al
Introduction to LLMs
Ai tools
Prompt Engineering
Why Prompt Engineering?
Basic Prompts and Prompt Formatting
Prompt Engineering Use Cases
Prompt Engineering Techniques
Intro to ChatGPT
Pros and Cons of ChatGPT
Expert Personas and Target Audience
Verbs and Audience Prototypes
Sniper Method Prompts
Chrome Extensions
Ai for Social Media – 30 Days Content Calendar
Listicles for Reels
Instagram
Captions, Bio, Hashtags, Carousels
Reels Script and Improv
Bulk Create in Canva
Getting Started with Midjourney
Subscription Plans
Midjourney Easy Prompting
Midjourney Advanced Prompting
Midjourney Parameters

Performance Marketing

Introduction to performance marketing
Traditional marketing vs performance marketing
Key performance indicators & Metrics
Target audience segmentation and persona development
Choosing the right digital marketing channels
Campaign budgeting and resource allocation
Implementing tracking pixels and codes
Attribution models and measuring conversions
Funnel analysis and customer journey mapping
Artificial intelligence and machine learning in performance marketing
Data-driven decision making and performance analysis
A/B testing and multivariate testing

Growth Hacking

Introduction to Growth Hacking
Identifying growth opportunities and setting goals
Understanding the user lifecycle and customer acquisition funnel
Building a growth hacking team and culture
Search engine optimization (SEO) and content marketing
Paid advertising and performance-based marketing
Influencer marketing and partnerships
Creating viral loops and incentives
Designing effective referral programs
Leveraging social sharing and network effects
Social media strategies and platforms
Creating engaging content and viral campaigns
Community Building

Content Writing & Copy Writing

Types of content and their importance
The writing cycle
How to bring out your creativity when writing
Dealing with writer’s block
Researching a topic online – Dos and Don’ts
Copywriting
Copywriting Brief
Describing your ad to stakeholders like graphic designers
The goal and impact of writing ads – Be a trend setter not a trend follower
Punchlines – How to use Rhyme and rhythm, and why it works
How to write ads for Instagram and Facebook
How to write ads on Linkedin and how they differ from Instagram
Google Ads for service-providing companies
Carousel ads and CTAs
Website Content
Creating an awesome brand that builds trust and influences buyers
Blog writing
Product descriptions: Clothing and fashion, Gadgets and tech, General products
About us/me
Landing page
Display ads and CTAs (for both e-commerce and service providers)
Content Writing for Linkedin
How LinkedIn Helps in building your professional profile
LinkedIn posts for maximum engagements
Personal branding on LinkedIn
Email Content
Catchy subject lines
How to write effective marketing emails
Video & Reels
Script and story board format
Envisioning the video- Storyboarding
How to write engaging scripts for ads
Instagram reel scripts
Writing longer scripts- Youtube