Stratechgy

Executive
Digital Marketing Course with Internship

What we have for you

Executive Digital Marketing Course with Internship

What we have for you

Syllabus

Digital Marketing

  • Overview of Marketing
  • Traditional Marketing vs Digital Marketing
  • How to think like Marketer?
  • Marketing Strategies for Business
  • Measuring success of Digital Marketing Campaign & Understanding KPI’s
  • Creating Digital Marketing Strategy & Proposal
  • What is the New Look at Media- Paid, Shared, Owned & Earned?
  • What are the Challenges of Digital Marketers?
  • How to create a Buyer Persona?
  • What is a Digital Marketing Funnel?
  • Introduction, basics and fundamentals of digital property
  • Finding Your Domain Name
  • Getting your Domain & Hosting
  • Niche Market
  • Enabling SSL on your Site
  • Understanding WordPress and its terminologies
  • Setting up a WordPress site WordPress installation
  • Configuring WordPress settings Creating pages and posts
  • Adding images and videos to posts Formatting text in posts and pages
  • Finding and installing plugins
  • Selection and installation of a theme
  • Updating WordPress core, themes, and plugins
  • Backing up a WordPress site
  • Creating user accounts
  • Setting user roles and permissions
  • Managing comments and user feedback
  • Using contact forms and email marketing tools
  • Planning and setting up
  • Content Creation and Organization
  • Add portfolio items with custom fields, image galleries, or videos
  • How to grow any business using Google Ads?
  • Explore the value of Google Search Ads
  • Understanding Google Ads Auction
  • How to Deliver Right Message with Text Ads?
  • How to make ads more relevant using Ad Extensions?
  • How to increase efficiency of Google Ads with Advanced Bidding Strategies?
  • How to increase conversions using Performance Planner?
  • Scaling Ecommerce Campaigns using Google Ads
  • Unlocking the power of shopping campaigns
  • Creating Effective Ads for all the Google Ad Types
  • How to conduct client’s groundwork?
  • Advanced buyer persona creation
  • Creating the funnels for extensive conversions
  • Documentation of google ads strategies
  • Reporting of google ads
  • Creating Advanced Funnels for better conversions
  • Google Ad Formats & Terminologies
  • In Depth implementation of all Google Campaign Types
  • Search Campaign
  • Display Campaign
  • Video Campaign
  • Shopping Campaign (PLA)
  • App Campaign
  • Understanding Bidding Strategies
  • Campaign Optimisation
  • Techniques & Best Practices
  • Conversion Tracking & Retargeting
  • Introduction to Performance Max Campaigns (New)
  • Tracking Analysis using Google Analytics
  •  
  • Facebook & Instagram Marketing
  • Understanding how does algorithm of meta works
  • Science of organic compelling content to maximize reach and create content that captures your audience’s attention and engages them
  • How does brands leverage ads to influence people decisions
  • Case study of the most compelling post & strategy which hooked the users to the brand
  • Get a edge on using design tools effectively to get your job done faster
  • Strategizing and recording content on a expert curated social media calendar to record cross channel content publishing
  • Breaking down the complex meta business structure in simple format
  • Learning the way how meta business integrates all your properties at single platform
  • Creating a 3 step funnel for meta ads to setup ads like pro
  • Ads targeting study to reach and retarget appropriate set of audience for achieve desired goals
  • Creative Ad lesson on how to create best performing ads to drive actions
  • Basics, Creatives, Ad Planning & Buying and Meta Legal Compliance
  • Managing Business presence on Meta platforms using Meta Business Suite and Business Manager
  • Ad Management using Meta Ad Manager
  • Meta’s Policies on Data, Privacy and Compliance Issues
  • Leveraging Data on Meta for Generating Insights
  • Ad Creative Essentials and its impact on Performance
  • Ads Optimisation Strategies for Campaigns and Targeting Parameters
  • Exploring Targeting options and defining your Audience on Meta
  • Meta Ads Bidding Strategies
  • How to identify winning products for generating Online Sales?
  • Meta Ads – Structure for Scale Model
  • Using Pixel to track behaviour and define customer journey of buyer’s
  • Linkedin Marketing & Personal Branding
  • Introduction to LinkedIn Marketing & Personal Branding
  • Creating a Strong LinkedIn Profile
  • Building Your Personal Brand on LinkedIn
  • LinkedIn Company Pages
  • LinkedIn Groups for Marketing & Personal Branding
  • Creating LinkedIn Content That Resonates
  • LinkedIn Ads & Sponsored Content
  • Measuring Your LinkedIn Marketing Success
  • Best Practices for LinkedIn Marketing & Personal Branding
  • Twitter Marketing
  • Introduction to Twitter Marketing
  • Creating a Twitter Account
  • Growing Your Twitter Following
  • Engaging Your Twitter Audience
  • Creating Effective
    Twitter Content
  • Twitter Ads vs Twitter Blue
  • Twitter Analytics and Measurement
  • Twitter Marketing Strategies and Best Practices
  •  
  • Fundamental of SEO
  • Why is SEO important?
  • How do search engines rank your content?
  • How to create an SEO strategy
  • Defining your SEO goals
  • How to measure your website’s SEO authority
  • Creating SEO Strategy Audit in 5 Steps
  • How to Create Customer Journey Map in SEO?
  • Advanced Keyword Research
  • How to conduct the thorough keyword research?
  • Step By Step Process of Prioritizing Keywords
  • How to build killer keyword content to keyword mapping?
  • 13 ways to get unique SEO keywords for your business
  • Why are topic clusters important?
  • Site Audits & SEO Structuring
  • How to Kickstart SEO site audit for any company?
  • How to control indexing for better search engine rankings?
  • On Page SEO & Implementation
    How to optimise content for SEO?
  • How to write & edit the Efficient Meta Descriptions
  • 8 principles of great On Page SEO Strategy
  • How to optimise for competitors branded keywords?
  • How to optimise elements of On Page SEO Factors?
  • Creating content hierarchy for On Page SEO
  • Systematic URL & URL Structures
  • Creating structured internal linkings
  • What are critical Do’s & Don’ts of On Page SEO?
  • How to optimise content for HTML5
  • How to optimise content for mobile device?
  • Technical SEO & Implementation
  • Fundamentals of Technical SEO
  • Understanding of Dynamics on Website Hosting
  • How to perceive crawl budget
  • How to understand and properly format robots.txt files
  • How to build a strong site architecture (plus internal linking strategies
  • How to write and submit sitemaps
  • The ins and outs of canonicalization
  • How to add and test structured data
  • How to conduct an accessibility audit for your website
  • Mobile performance and site security
  • Indexation Best Practices
  • How to create structured sitemaps
  • What are best practices of sitemaps?
  • How to create image sitemaps
  • How to create news sitemaps
  • How to create video sitemaps
  • How to combine sitemap extensions?
  • How to manage the search engine crawlers?
  • How to write and submit the Robots.txt file?
  • How to fix canonicalisation issues?
  • Optimising for AMP search results
  • Understanding JAVASCRIPT SEO
  • How to optimise for Lazy Load Contents?
  • What are featured snippets and how to optimise for the same?
  • How to get found in Google Discovery Systems?
  • How to get found in Google Image Search?
  • How to optimise for Lighthouse Speed Reports?
  • How to improve page experience?
  • How to optimise for institutions & dialogs?
  • How to organise the structured data for search engines to discover?
  • What are breadcrumbs and how to use them?
  • Understanding Technical SEO
  • Best Practices
    Impromptu implementation of Crawlability Index
  • Local SEO & Its Implementation
  • Top local ranking signals you need to know and why.
  • How to build a winning local SEO strategy.
  • Tips for analyzing local search competition.
  • Why and how NAP information and user experience affect local SEO.
  • How and where to find the best local link building opportunities.
  • Why reviews and star ratings matter – and how to use them.
  • How to completely optimize your GBP listing.
  • The attributes you need for an effective GBP listing.
  • Local SEO and listing management tools that save you time and improve performance.
  • Why NAP & User Experience Are Crucial To Local SEO
  • Where & How To Get The Right Reviews For Your Business
  • Google Business Profile: How to Completely Optimize Your GBP Listing
  • Mobile SEO & Its Implementation
  • Mobile Optimization 101
  • How to Implement a Mobile Website That Ranks in Google
  • How to Mobile Optimize Your Site
  • How to Optimize Your Mobile Site for UX Signals
  • Advanced Mobile SEO Tips and Best Practices
  • Off-page SEO & Implementation
  • Off Page SEO & Fundamentals
  • How to boost Off Page SEO with backlinks?
  • How to generate brand signals?
  • Creative Curation of EAT
  • Methods on Off Page SEO
  • Advanced Off Page SEO techniques
  • Unboxing Off Page SEO Case Studies
  • SEO Strategy Creation
  • SEO Strategy Preparation
  • SEO Content Strategy
  • Structuring SEO Process
  • Documentation of SEO Strategy
  • SEO Monthly Planner Creation
  •  
  • Introduction to Quora Marketing
  • Setting Up Your Quora Profile
  • Quora Content Strategy
  • Writing Compelling Quora Answers
  • Quora SEO and Keyword Research
  • Building a Following on Quora
  • Promoting Your Content on Quora
  • Analyzing Quora Metrics and Performance
  • Quora Advertising and Partnerships
  • Quora Etiquette and Best Practices
  •  
  • Significance of ORM
  • How lack of ORM can impact a brand
  • ORM strategies
  • How to monitor online reputation
  • Real time monitoring
  • Handling reviews in a ethical way
  • Respinse templates to positive and negative reviews
  • Addressing customer concerns
  • Strategies for building a positive online reputation
  • Engaging with influencers
  • Replying negative content and reviews
  • Strategies for addressing and mitigating reputation damage
  •  
  • How to optimise good title and description
  • Creation of channel
  • Updating keywords in youtube channel
  • Upload Video
  • Thumbnails
  • Youtube Copy
    Watermark
  • Copyrights and infringements
  • Youtube Optimization
  • Create Timestamps & Key moments
  • Transcripts
    Backlinks for youtube videos – Best practices
  • Hashtag strategy and analysis
  •  
  • What is influencer marketing?
  • Why influencer marketing?
  • How influencer marketing works?
  • How to become an influencer?
  • How to promote your business with influencers?
  • How to earn money by becoming an influencer?
  • What is Affiliate marketing?
  • Difference between influencer and affiliate marketing
  • Various platform options available for affiliates
  • How to streamline your digital platforms to become an affiliate?
  • Earning money easily through affiliate options available in the industry
  •  
  • What is Canva & How it can help you?
  • Why you should become better at design in marketing domain?
  • An Overview on Canva Editor
  • Learn Navigating Design Ingredients
  • How to work with Texts?
  • How to work with Colors?
  • How to work with Photos?
  • Working with Layering & Aligning Elements
  • How to Create Brand Kits?
  • Finding right templates
  • Setting up style guides
  • Styling your documents
  • Creating & Publishing Documents
  • How to edit photos with Canva?
  • How to edit profile pictures with Canva?
  • How to design Facebook, Instagram, LinkedIn, Twitter Posts?
  • How to design Social Stories for social media platforms?
  • How to design Cover Photos?
  • How to design Ads for Social Media Platforms?
  • How to design YouTube Thumbnails?
  • How to design YouTube Channel Arts?
  • How to create infographics?
  • Creating Case Studies
  • Creating Portfolio & client pitch decks.
  • What is influencer marketing?
  • Why influencer marketing?
  • How influencer marketing works?
  • How to become an influencer?
  • How to promote your business with influencers?
  • How to earn money by becoming an influencer?
  • What is Affiliate marketing?
  • Difference between influencer and affiliate marketing
  • Various platform options available for affiliates
  • How to streamline your digital platforms to become an affiliate?
  • Earning money easily through affiliate options available in the industry
  •  
  • Email Marketing
  • Importance of email marketing in modern business
  • Benefits and goals of email marketing campaigns
  • Understanding the customer journey and email marketing touchpoints
  • Strategies for growing your subscriber list
  • Best practices for list segmentation and targeting
    Compliance with email marketing regulations (GDPR, CAN-SPAM Act)
  • Elements of a successful email campaign
  • Writing compelling subject lines and email copy
  • Utilizing personalization and dynamic content
  • Email design best practices
  • Creating responsive and mobile-friendly templates
  • Incorporating images, graphics, and branding
  • Introduction to email automation
  • Setting up workflows and triggers in Sendinblue
  • Understanding email deliverability factors
  • Monitoring email deliverability and inbox placement rates
  • Utilizing Sendinblue’s reporting and analytics features
  • Whatsapp Marketing
  • How to create compelling whatsapp messages?
  • How to integrate whatsapp button to products?
  • Free tools to do whatsapp Marketing
  • Interakt whatsapp marketing
  • SMS Marketing
  • The power of SMS marketing in reaching customers effectively
  • Benefits and goals of SMS marketing campaigns
  • Compliance with SMS marketing regulations and best practices
  • Introduction to Sendinblue’s SMS marketing capabilities
  • Creating SMS campaigns and workflows
  • Setting up automated SMS sequences and triggers
  • What is Taboola and how it works for advertising
  • Significance of Taboola Ads
  • Exploring the interface of taboola platform
  • Creation of Taboola ads account
  • Exploring various settings inside Taboola
  • Goals and objectives of a campaign
  • Available targeting options
  • Utilizing audience segmentation and audience targeting
  • Creating compelling ad creatives for Taboola Ads
  • Best practices for ad copywriting and design
  • Optimizing ad performance and A/B testing techniques
  • Setting campaign budgets and bid strategies
  • Understanding bidding models and optimization methods
  • Utilizing campaign optimization tools and techniques
  • Best practices for landing page design and optimization
  • Improving landing page performance and conversion rates
  • Tracking and analyzing landing page metrics and user behavior
  • Implementing conversion tracking on Taboola Ads
  • Utilizing tracking URLs and UTM parameters
  • Analyzing campaign performance and measuring ROI
  • Utilizing Taboola Ads reporting features
  • Interpreting campaign metrics and key performance indicators (KPIs)
  • Implementing optimization strategies based on data analysis
  • Understand the fundamentals of Amazon advertising and its place in the e-commerce ecosystem.
  • Develop a comprehensive Amazon advertising strategy tailored to specific business goals.
  • Create and optimize Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
  • Analyze Amazon Advertising metrics and make data-driven decisions.
  • Manage advertising budgets effectively to maximize ROI.
  • Implement advanced tactics such as keyword research, competitor analysis, and A/B testing.
  • Stay updated with Amazon advertising trends and best practices.
  • Basics of Account Based Marketing
  • Relevance of Account Based Marketing in B2B Marketing
  • How to target accounts in Account Based Marketing
  • Effective ABM strategies
  • Updated Trends and Best Practices
  • Welcome with Al Model
  • why Al
  • Introduction to LLMs
  • Ai tools
  • Prompt Engineering
  • Why Prompt Engineering?
  • Basic Prompts and Prompt Formatting
  • Prompt Engineering Use Cases
  • Prompt Engineering Techniques
  • Intro to ChatGPT
    Pros and Cons of ChatGPT
  • Expert Personas and Target Audience
  • Verbs and Audience Prototypes
  • Sniper Method Prompts
  • Chrome Extensions
  • Ai for Social Media – 30 Days Content Calendar
  • Listicles for Reels
    Instagram
  • Captions, Bio, Hashtags, Carousels
  • Reels Script and Improv
  • Bulk Create in Canva
  • Getting Started with Midjourney
  • Subscription Plans
  • Midjourney Easy Prompting
  • Midjourney Advanced Prompting
  • Midjourney Parameters
  • Fundamentals of data visualization and reporting.
  • Google Analytics Integration
    transform data from various sources into Data Studio
  • How to setup dashboard
  • How to prepared advanced reports using data studio
  • Google Ads Reporting

Specialization

  • Welcome with Al Model
  • why Al
  • Introduction to LLMs
  • Ai tools
  • Prompt Engineering
  • Why Prompt Engineering?
  • Basic Prompts and Prompt Formatting
  • Prompt Engineering Use Cases
  • Prompt Engineering Techniques
  • Intro to ChatGPT
    Pros and Cons of ChatGPT
  • Expert Personas and Target Audience
  • Verbs and Audience Prototypes
  • Sniper Method Prompts
  • Chrome Extensions
  • Ai for Social Media – 30 Days Content Calendar
  • Listicles for Reels
    Instagram
  • Captions, Bio, Hashtags, Carousels
  • Reels Script and Improv
  • Bulk Create in Canva
  • Getting Started with Midjourney
  • Subscription Plans
  • Midjourney Easy Prompting
  • Midjourney Advanced Prompting
  • Midjourney Parameters
  • Introduction to performance marketing
  • Traditional marketing vs performance marketing
  • Key performance indicators & Metrics
  • Target audience segmentation and persona development
  • Choosing the right digital marketing channels
  • Campaign budgeting and resource allocation
  • Implementing tracking pixels and codes
  • Attribution models and measuring conversions
  • Funnel analysis and customer journey mapping
  • Artificial intelligence and machine learning in performance marketing
  • Data-driven decision making and performance analysis
  • A/B testing and multivariate testing
  •  
  • Introduction to Growth Hacking
  • Identifying growth opportunities and setting goals
  • Understanding the user lifecycle and customer acquisition funnel
  • Building a growth hacking team and culture
  • Search engine optimization (SEO) and content marketing
  • Paid advertising and performance-based marketing
  • Influencer marketing and partnerships
  • Creating viral loops and incentives
  • Designing effective referral programs
  • Leveraging social sharing and network effects
  • Social media strategies and platforms
  • Creating engaging content and viral campaigns
  • Community Building
  • Types of content and their importance
  • The writing cycle
  • How to bring out your creativity when writing
  • Dealing with writer’s block
  • Researching a topic online – Dos and Don’ts
  • Copywriting
  • Copywriting Brief
  • Describing your ad to stakeholders like graphic designers
  • The goal and impact of writing ads – Be a trend setter not a trend follower
  • Punchlines – How to use Rhyme and rhythm, and why it works
  • How to write ads for Instagram and Facebook
  • How to write ads on Linkedin and how they differ from Instagram
  • Google Ads for service-providing companies
  • Carousel ads and CTAs
  • Website Content
    Creating an awesome brand that builds trust and influences buyers
  • Blog writing
  • Product descriptions: Clothing and fashion, Gadgets and tech, General products
  • About us/me
  • Landing page
  • Display ads and CTAs (for both e-commerce and service providers)
  • Content Writing for Linkedin
  • How LinkedIn Helps in building your professional profile
  • LinkedIn posts for maximum engagements
  • Personal branding on LinkedIn
  • Email Content
  • Catchy subject lines
  • How to write effective marketing emails
  • Video & Reels
    Script and story board format
  • Envisioning the video- Storyboarding
  • How to write engaging scripts for ads
  • Instagram reel scripts
  • Writing longer scripts- Youtube

Batch Timings

Certifications

FREE Addons

Tools

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Testimonials

Mathurum
Mathurum
2023-12-22
To promote my clothing brand I was looking for an institute to join digital marketing course. I joined Stratechgy. The syllabus included everything I needed for my business. They also guided me in running live ad campaigns. I got a lot of sales through Google ads and Social media ads. Best coaching.
Mohan Kumar
Mohan Kumar
2023-12-22
One of the best and trustworthy digital marketing training institutes in anna nagar. Very knowledgeable faculties, guide you really well. Added, they provide internship at the end of the course.
Atchaya Lingam
Atchaya Lingam
2023-12-14
"Stratechgy" An excellent digital marketing institution in Chennai. I had benefited a lots of intake in the field of digital marketing, each and every session was well explained by them and Faculties are very friendly And highly concerned on the students intakes. Now I have decision to start my career in digital marketing. I greatly recommend, Stratechgy is a best digital marketing Institute in Chennai.
MILVIN JOSEPH RAJ
MILVIN JOSEPH RAJ
2023-12-09
Stratechgy is the best digital marketing institution and agency in Chennai. I was searching various institutions to learn about digital marketing, then I came to know about Stratechgy's course offerings. The staffs are very friendly in clarifying doubts while learning. Seriously, Stratechgy is the best!
Surenthran S
Surenthran S
2023-11-28
I enrolled for online strategic digital marketing program. Training was excellent. Recording of sessions were also provided by them. Post course support was good. Overall I had the best learning experience. All the best team Stratechgy .
Shaik Rahimuddin
Shaik Rahimuddin
2023-11-27
Stratechgy is one of the best Digital Marketing training institute in Chennai. I am from West Bengal I was doing part time job and simultaneously I was doing digital marketing course. Before I join this institute I have no Idea about the concept of digital marketing and how it works after i complications digital marketing course i am confident enough about Digital Marketing. Now I am doing job in a digital marketing agency as a Jr. Digital Marketing Executive Stratechgy trainer and there one to one mentorship is really amazing they provide fundamental and deep knowledge about digital marketing. I would like to highly recommended Stratechgy to start your career in digital marketing.
Anand Amarnath
Anand Amarnath
2023-11-25
I enrolled for advanced digital marketing course in stratechgy Annanagar. Learning experience was excellent. All the best.
sateez s
sateez s
2023-11-23
By far the best digital marketing training center in Chennai. I had recently enquired about a couple of courses in multiple centers around Anna Nagar. However, Stratechgy's approach stood out. Their training center, staff and training content are really good. Reasonable fee with good placement options. Thank you!
Aravind V
Aravind V
2023-11-22
Experience in Stratechgy is good and they are so friendly with us...

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Quick Answers

Frequently Asked Questions

No prior experience or technical knowledge is required to learn digital marketing. Basic computer knowledge is enough.

We have a team of experts in our support team to guide and support students in their learning journey

Yes, Our syllabus will be updated as per the latest industry standards.

Give us a call to this number: +91 81899 59599. Or fill the form above our team will call you back.

Yes, We provide FREE Demo Session for students to give them the basic idea of what they are going to learn.

Yes, We also provide customized course based on individual needs.

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