Advanced Digital Marketing Course with AI
What we have for you
- 15+ Certifications
- 10+ Modules
- 15+ Tools
- 15+ Case Studies
- 15+ AI Tools
- Placement Assistance
- Free Domain & Hosting
Advanced
Digital Marketing Course with AI
What we have for you
- 15+ Certifications
- 10+ Modules
- 5+ Case Studies
- 15+ AI Tools
- Placement Assistance
- Free Domain & Hosting
Syllabus
- 15+ Certifications
- 15+ Tools
- 3 Month
- 1 Specialization
Digital Marketing
- Overview of Marketing
- Traditional Marketing vs Digital Marketing
- How to think like Marketer?
- Marketing Strategies for Business
- Measuring success of Digital Marketing Campaign & Understanding KPI’s
- Creating Digital Marketing Strategy & Proposal
- What is the New Look at Media- Paid, Shared, Owned & Earned?
- What are the Challenges of Digital Marketers?
- How to create a Buyer Persona?
- What is a Digital Marketing Funnel?
- Introduction, basics and fundamentals of digital property
- Finding Your Domain Name
- Getting your Domain & Hosting
- Niche Market
- Enabling SSL on your Site
- Understanding WordPress and its terminologies
- Setting up a WordPress site WordPress installation
- Configuring WordPress settings Creating pages and posts
- Adding images and videos to posts Formatting text in posts and pages
- Finding and installing plugins
- Selection and installation of a theme
- Updating WordPress core, themes, and plugins
- Backing up a WordPress site
- Creating user accounts
- Setting user roles and permissions
- Managing comments and user feedback
- Using contact forms and email marketing tools
- Planning and setting up
- Content Creation and Organization
- Add portfolio items with custom fields, image galleries, or videos
- How to grow any business using Google Ads?
- Explore the value of Google Search Ads
- Understanding Google Ads Auction
- How to Deliver Right Message with Text Ads?
- How to make ads more relevant using Ad Extensions?
- How to increase efficiency of Google Ads with Advanced Bidding Strategies?
- How to increase conversions using Performance Planner?
- Scaling Ecommerce Campaigns using Google Ads
- Unlocking the power of shopping campaigns
- Creating Effective Ads for all the Google Ad Types
- How to conduct client’s groundwork?
- Advanced buyer persona creation
- Creating the funnels for extensive conversions
- Documentation of google ads strategies
- Reporting of google ads
- Creating Advanced Funnels for better conversions
- Google Ad Formats & Terminologies
- In Depth implementation of all Google Campaign Types
- Search Campaign
- Display Campaign
- Video Campaign
- Shopping Campaign (PLA)
- App Campaign
- Understanding Bidding Strategies
- Campaign Optimisation
- Techniques & Best Practices
- Conversion Tracking & Retargeting
- Introduction to Performance Max Campaigns (New)
- Tracking Analysis using Google Analytics
- Facebook & Instagram Marketing
- Understanding how does algorithm of meta works
- Science of organic compelling content to maximize reach and create content that captures your audience’s attention and engages them
- How does brands leverage ads to influence people decisions
- Case study of the most compelling post & strategy which hooked the users to the brand
- Get a edge on using design tools effectively to get your job done faster
- Strategizing and recording content on a expert curated social media calendar to record cross channel content publishing
- Breaking down the complex meta business structure in simple format
- Learning the way how meta business integrates all your properties at single platform
- Creating a 3 step funnel for meta ads to setup ads like pro
- Ads targeting study to reach and retarget appropriate set of audience for achieve desired goals
- Creative Ad lesson on how to create best performing ads to drive actions
- Basics, Creatives, Ad Planning & Buying and Meta Legal Compliance
- Managing Business presence on Meta platforms using Meta Business Suite and Business Manager
- Ad Management using Meta Ad Manager
- Meta’s Policies on Data, Privacy and Compliance Issues
- Leveraging Data on Meta for Generating Insights
- Ad Creative Essentials and its impact on Performance
- Ads Optimisation Strategies for Campaigns and Targeting Parameters
- Exploring Targeting options and defining your Audience on Meta
- Meta Ads Bidding Strategies
- How to identify winning products for generating Online Sales?
- Meta Ads – Structure for Scale Model
- Using Pixel to track behaviour and define customer journey of buyer’s
- Linkedin Marketing & Personal Branding
- Introduction to LinkedIn Marketing & Personal Branding
- Creating a Strong LinkedIn Profile
- Building Your Personal Brand on LinkedIn
- LinkedIn Company Pages
- LinkedIn Groups for Marketing & Personal Branding
- Creating LinkedIn Content That Resonates
- LinkedIn Ads & Sponsored Content
- Measuring Your LinkedIn Marketing Success
- Best Practices for LinkedIn Marketing & Personal Branding
- Twitter Marketing
- Introduction to Twitter Marketing
- Creating a Twitter Account
- Growing Your Twitter Following
- Engaging Your Twitter Audience
- Creating Effective
Twitter Content - Twitter Ads vs Twitter Blue
- Twitter Analytics and Measurement
- Twitter Marketing Strategies and Best Practices
- Fundamental of SEO
- Why is SEO important?
- How do search engines rank your content?
- How to create an SEO strategy
- Defining your SEO goals
- How to measure your website’s SEO authority
- Creating SEO Strategy Audit in 5 Steps
- How to Create Customer Journey Map in SEO?
- Advanced Keyword Research
- How to conduct the thorough keyword research?
- Step By Step Process of Prioritizing Keywords
- How to build killer keyword content to keyword mapping?
- 13 ways to get unique SEO keywords for your business
- Why are topic clusters important?
- Site Audits & SEO Structuring
- How to Kickstart SEO site audit for any company?
- How to control indexing for better search engine rankings?
- On Page SEO & Implementation
How to optimise content for SEO? - How to write & edit the Efficient Meta Descriptions
- 8 principles of great On Page SEO Strategy
- How to optimise for competitors branded keywords?
- How to optimise elements of On Page SEO Factors?
- Creating content hierarchy for On Page SEO
- Systematic URL & URL Structures
- Creating structured internal linkings
- What are critical Do’s & Don’ts of On Page SEO?
- How to optimise content for HTML5
- How to optimise content for mobile device?
- Technical SEO & Implementation
- Fundamentals of Technical SEO
- Understanding of Dynamics on Website Hosting
- How to perceive crawl budget
- How to understand and properly format robots.txt files
- How to build a strong site architecture (plus internal linking strategies
- How to write and submit sitemaps
- The ins and outs of canonicalization
- How to add and test structured data
- How to conduct an accessibility audit for your website
- Mobile performance and site security
- Indexation Best Practices
- How to create structured sitemaps
- What are best practices of sitemaps?
- How to create image sitemaps
- How to create news sitemaps
- How to create video sitemaps
- How to combine sitemap extensions?
- How to manage the search engine crawlers?
- How to write and submit the Robots.txt file?
- How to fix canonicalisation issues?
- Optimising for AMP search results
- Understanding JAVASCRIPT SEO
- How to optimise for Lazy Load Contents?
- What are featured snippets and how to optimise for the same?
- How to get found in Google Discovery Systems?
- How to get found in Google Image Search?
- How to optimise for Lighthouse Speed Reports?
- How to improve page experience?
- How to optimise for institutions & dialogs?
- How to organise the structured data for search engines to discover?
- What are breadcrumbs and how to use them?
- Understanding Technical SEO
- Best Practices
Impromptu implementation of Crawlability Index - Local SEO & Its Implementation
- Top local ranking signals you need to know and why.
- How to build a winning local SEO strategy.
- Tips for analyzing local search competition.
- Why and how NAP information and user experience affect local SEO.
- How and where to find the best local link building opportunities.
- Why reviews and star ratings matter – and how to use them.
- How to completely optimize your GBP listing.
- The attributes you need for an effective GBP listing.
- Local SEO and listing management tools that save you time and improve performance.
- Why NAP & User Experience Are Crucial To Local SEO
- Where & How To Get The Right Reviews For Your Business
- Google Business Profile: How to Completely Optimize Your GBP Listing
- Mobile SEO & Its Implementation
- Mobile Optimization 101
- How to Implement a Mobile Website That Ranks in Google
- How to Mobile Optimize Your Site
- How to Optimize Your Mobile Site for UX Signals
- Advanced Mobile SEO Tips and Best Practices
- Off-page SEO & Implementation
- Off Page SEO & Fundamentals
- How to boost Off Page SEO with backlinks?
- How to generate brand signals?
- Creative Curation of EAT
- Methods on Off Page SEO
- Advanced Off Page SEO techniques
- Unboxing Off Page SEO Case Studies
- SEO Strategy Creation
- SEO Strategy Preparation
- SEO Content Strategy
- Structuring SEO Process
- Documentation of SEO Strategy
- SEO Monthly Planner Creation
- Introduction to Quora Marketing
- Setting Up Your Quora Profile
- Quora Content Strategy
- Writing Compelling Quora Answers
- Quora SEO and Keyword Research
- Building a Following on Quora
- Promoting Your Content on Quora
- Analyzing Quora Metrics and Performance
- Quora Advertising and Partnerships
- Quora Etiquette and Best Practices
- Significance of ORM
- How lack of ORM can impact a brand
- ORM strategies
- How to monitor online reputation
- Real time monitoring
- Handling reviews in a ethical way
- Response templates to positive and negative reviews
- Addressing customer concerns
- Strategies for building a positive online reputation
- Engaging with influencers
- Replying negative content and reviews
- Strategies for addressing and mitigating reputation damage
- How to optimise good title and description
- Creation of channel
- Updating keywords in youtube channel
- Upload Video
- Thumbnails
- Youtube Copy
Watermark - Copyrights and infringements
- Youtube Optimization
- Create Timestamps & Key moments
- Transcripts
Backlinks for youtube videos – Best practices - Hashtag strategy and analysis
- What is Canva & How it can help you?
- Why you should become better at design in marketing domain?
- An Overview on Canva Editor
- Learn Navigating Design Ingredients
- How to work with Texts?
- How to work with Colors?
- How to work with Photos?
- Working with Layering & Aligning Elements
- How to Create Brand Kits?
- Finding right templates
- Setting up style guides
- Styling your documents
- Creating & Publishing Documents
- How to edit photos with Canva?
- How to edit profile pictures with Canva?
- How to design Facebook, Instagram, LinkedIn, Twitter Posts?
- How to design Social Stories for social media platforms?
- How to design Cover Photos?
- How to design Ads for Social Media Platforms?
- How to design YouTube Thumbnails?
- How to design YouTube Channel Arts?
- How to create infographics?
- Creating Case Studies
- Creating Portfolio & client pitch decks
- What is influencer marketing?
- Why influencer marketing?
- How influencer marketing works?
- How to become an influencer?
- How to promote your business with influencers?
- How to earn money by becoming an influencer?
- What is Affiliate marketing?
- Difference between influencer and affiliate marketing
- Various platform options available for affiliates
- How to streamline your digital platforms to become an affiliate?
- Earning money easily through affiliate options available in the industry.
- Understand the fundamental principles of UI design, UX design, and branding.
- Develop wireframes and prototypes to visualize UI/UX concepts.
- Analyze and critique existing interfaces for usability and user experience.
- Create basic branding elements, such as logos, color schemes, and typography.
- Apply best practices for designing responsive and accessible interfaces.
- Advanced Social Media Content Strategies
- Influencer Marketing for Content Promotion
- Content Performance Optimization
- Personalization Techniques in Content Marketing
- Dynamic Content Strategies
- Future of Content Marketing and Adaptation Strategies
Specialization
- Types of content and their importance
- The writing cycle
- How to bring out your creativity when writing
- Dealing with writer’s block
- Researching a topic online – Dos and Don’ts
- Copywriting
- Copywriting Brief
- Describing your ad to stakeholders like graphic designers
- The goal and impact of writing ads – Be a trend setter not a trend follower
- Punchlines – How to use Rhyme and rhythm, and why it works
- How to write ads for Instagram and Facebook
- How to write ads on Linkedin and how they differ from Instagram
- Google Ads for service-providing companies
- Carousel ads and CTAs
- Website Content
Creating an awesome brand that builds trust and influences buyers - Blog writing
- Product descriptions: Clothing and fashion, Gadgets and tech, General products
- About us/me
- Landing page
- Display ads and CTAs (for both e-commerce and service providers)
- Content Writing for Linkedin
- How LinkedIn Helps in building your professional profile
- LinkedIn posts for maximum engagements
- Personal branding on LinkedIn
- Email Content
- Catchy subject lines
- How to write effective marketing emails
- Video & Reels
Script and story board format - Envisioning the video- Storyboarding
- How to write engaging scripts for ads
- Instagram reel scripts
- Writing longer scripts- Youtube
Batch Timing
- Online
- Offline
- 7.30 AM - 9.00 AM
- 9.00 AM - 11.00 AM
- 11.00 AM - 1.00 PM
- 2.30 PM - 4.30 PM
- 5.00 PM - 7.00 PM
- 7.00 PM - 8.30 PM
Certifications
FREE Addons
- FREE Domain (1 Year)
- FREE Hosting (1 Year)
Tools
AI Tools
Testimonials
Gallery
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Quick Answers
Frequently Asked Questions
No prior experience or technical knowledge is required to learn digital marketing. Basic computer knowledge is enough.
We have a team of experts in our support team to guide and support students in their learning journey
Yes, Our syllabus will be updated as per the latest industry standards.
Give us a call to this number: +91 81899 59599. Or fill the form above our team will call you back.
Yes, We provide FREE Demo Session for students to give them the basic idea of what they are going to learn.
Yes, We also provide customized course based on individual needs.
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