1.KEYWORDS OPTIMIZATION – To find the relevant keywords for your content, use keyword research tools like google keyword planner, SEMrush or Moz keyword explorer and Once you find out the relevant keywords use them in your title, headings and content. But avoid stuffing more keywords in your content which may lead to black hat SEO.
2.CREATE ENGAGING CONTENT – To keep your audience engaged create informational, entertaining and precise content. The content should be delicate and easily readable.
1.Compile your content with headings, subheadings and bullet points.
2.Include images, videos that are relevant to your content.
3.Include internal and external links.
4.Always ensure that your content is real.
5.Regularly update your content.
3.PAGE LOADING SPEED-Make sure that your website loads quickly. i.e. within 3 secs. Because Page loads faster tends to rank higher.
By using content distribution network or content delivery network, optimizing images, enable browser caching ,lessen your HTML, CSS, and JavaScript files and reducing redirects you can increase your page speed.
To test your page speed you can use tools like
1.Page speed insights
2.GTmetrix
3.Pingdom tools
4.ENHANCE USER EXPERIENCE – Ensure that your website is easy to navigate and should have a clear design and structure.
5.OPTIMIZE DESCRIPTIONS AND TITLE TAGS – Include main keyword in Meta descriptions and title tags and write it relevantly for each page that must urge the users to click on your link. Meta tags have great impact on click through rate.
6.BUILDING BACKLINKS – Ensure that you’re getting backlinks from trustable and relevant websites and this is one of the most important ranking factor.
Benefits of backlinks:
1.You can create brand awareness
2.You can get referral traffic to your website
3.Bcaklinks can improve your rankings
4.Increase the credibility.
Tips to get backlinks for your website
1.Guest blog posts
2.Look for broken links.
3.Get mentioned in “best” article
4.Create Infographics or other medias
5.Reach out to bloggers and social media influencers related to your niche.
7.SCHEMA MARKUP – a code you add to your website to improve SEO ranking by helping the search enginges understand your content and context of your webpage.
schema markup can increase traffic to your website , increase your CTR by adding rich snippets and increases your visibility in SERP
8.MOBILE OPTIMIZATION – Optimizing your website for mobile devices. Mobile SEO is very important because more traffic to your website comes from mobile devices.
Ensure that your website loads quickly and also easy to navigate in mobile devices.
9.SOCIAL MEDIA – Social media doesn’t have any direct impact on SEO ranking. sharing your content on social media platforms may lead to drive traffic to your website and increase the reach.
10.TRACK THE PERFORMANCE OF WEBSITE– To track the performance of your website use google analytics and google search console and if there is any issue identify and make improvements.