Stratechgy

Become a Successful Digital Marketer in 45 Days


Become a Successful Digital Marketer in 45 Days

Syllabus

Digital Marketing

  • Overview of Marketing
  • Traditional Marketing vs Digital Marketing
  • How to think like Marketer?
  • Marketing Strategies for Business
  • Measuring success of Digital Marketing Campaign & Understanding KPI’s
  • Creating Digital Marketing Strategy & Proposal
  • What is the New Look at Media- Paid, Shared, Owned & Earned?
  • What are the Challenges of Digital Marketers?
  • How to create a Buyer Persona?
  • What is a Digital Marketing Funnel?
  • Introduction, basics and fundamentals of digital property
  • Finding Your Domain Name
  • Getting your Domain & Hosting
  • Niche Market
  • Setting up a WordPress site
  • WordPress installation
  • Selection and installation of a theme
  • Configuring WordPress settings
  • Creating pages and posts
  • Adding images and videos to posts
  • Formatting text in posts and pages
  • Finding and installing plugins
  • Updating WordPress core, themes, and plugins
  • Backing up a WordPress site
  • Understanding Google Ads Auction
  • Advanced Bidding Strategies
  • Google Ad Formats & Terminologies
  • In Depth implementation of all Google Campaign
  • Types of campaigns
  • Search Campaign
  • Display Campaign
  • Video Campaign
  • Smart Campaign
  • Demand Gen Campaign
  • Shopping Campaign (PLA)
  • App Campaign
  • Understanding Bidding Strategies
  • Campaign Optimisation
  • Techniques & Best Practices
  • Facebook & Instagram Marketing
  • Understanding how does algorithm of meta works
  • Learning the way how meta business integrates all your properties at single platform
  • Managing Business presence on Meta platforms using Meta Business Suite and Business Manager
  • Ad Management using Meta Ad Manager
  • Ad Creative Essentials and its impact on Performance
  • Ads Optimisation Strategies for Campaigns and
    Targeting Parameters
  • Exploring Targeting options and defining your
  • Audience on Meta
  • Meta Ads Bidding Strategies
  • Meta Ads – Structure for Scale Model
  • Using Pixel to track behaviour
  • Creating a Strong LinkedIn Profile
  • Building Your Personal Brand on LinkedIn
  • LinkedIn Company Pages
  • LinkedIn Groups for Marketing &
  • Personal Branding
  • Job Hunting
  • Fundamental of SEO
  • Why is SEO important?
  • How do search engines rank your content?
  • How to control indexing for better search engine rankings?
  • On Page SEO & Implementation
  • How to optimise content for SEO?
  • How to write & edit the Efficient Meta Descriptions
  • 8 principles of great On Page SEO Strategy
  • How to optimise for competitors branded keywords?
  • How to optimise elements of On Page SEO Factors?
  • Creating content hierarchy for On Page SEO
  • Creating & Writing Systematic URL & URL Structures
  • Creating structured internal linkings
  • How to Mobile Optimize Your Site
  • How to Optimize Your Mobile Site for UX Signals
  • Advanced Mobile SEO Tips and Best Practices
  • Off-page SEO & Implementation
  • How to boost Off Page SEO with backlinks?
  • How to optimize good title and description

  • Creation of channel

  • Updating keywords in youtube channel

  • Upload Video

  • Thumbnails

  • Youtube Copy

  • Watermark

  • Copyrights and infringements

  • Youtube Optimization

  • Create Timestamps & Key moments

  • Transcripts

  • Backlinks for youtube videos – Best practices

  • Hashtag strategy and analysis

     

  • CV Building
  • Interview Preparation

Batch Timings

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Quick Answers

Frequently Asked Questions

No prior experience or technical knowledge is required to learn digital marketing. Basic computer knowledge is enough.

Yes, Our syllabus will be updated as per the latest industry standards.

Blogs

Career Opportunities in Digital Marketing by 2024 January 03, 2024 Atchaya Lingam No Comment Choosing a career is a significant decision that everyone must make…

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