Blog

1.KEYWORDS OPTIMIZATION – To find the relevant keywords for your content, use keyword research tools like google keyword planner, SEMrush or Moz keyword explorer and Once you find out the relevant keywords use them in your title, headings and content. But avoid stuffing more keywords in your content which may lead to black hat SEO. 2.CREATE ENGAGING CONTENT – To keep your audience engaged create informational, entertaining and precise content. The content should be delicate and easily readable.             1.Compile your content with headings, subheadings and bullet points.             2.Include images, videos that are relevant to your content.             3.Include internal and external links.             4.Always ensure that your content is real.             5.Regularly update your content. 3.PAGE LOADING SPEED-Make sure that your website loads quickly. i.e. within 3 secs. Because Page loads faster tends to rank higher. By using content distribution network or content delivery network, optimizing images, enable browser caching ,lessen your HTML, CSS, and JavaScript files and reducing redirects you can increase your page speed. To test your page speed you can use tools like 1.Page speed insights 2.GTmetrix 3.Pingdom tools 4.ENHANCE USER EXPERIENCE – Ensure that your website is easy to navigate and should have a clear design and structure. 5.OPTIMIZE DESCRIPTIONS AND TITLE TAGS – Include main keyword in Meta descriptions and title tags and write it relevantly for each page that must urge the users to click on your link. Meta tags have great impact on click through rate. 6.BUILDING BACKLINKS – Ensure that you’re getting backlinks from trustable and relevant websites and this is one of the most important ranking factor. Benefits of backlinks: 1.You can create brand awareness 2.You can get referral traffic to your website 3.Bcaklinks can improve your rankings 4.Increase the credibility. Tips to get backlinks for your website 1.Guest blog posts 2.Look for broken links. 3.Get mentioned in “best” article 4.Create Infographics or other medias 5.Reach out to bloggers and social media influencers related to your niche. 7.SCHEMA MARKUP – a code you add to your website to improve SEO ranking by helping  the  search enginges understand your content and context of your webpage. schema markup can increase traffic to your website , increase your CTR by adding rich snippets and increases your visibility in SERP 8.MOBILE OPTIMIZATION – Optimizing your website for mobile devices. Mobile SEO is very important because more traffic to your website comes from mobile devices. Ensure that your website loads quickly and also easy to navigate in mobile devices. 9.SOCIAL MEDIA – Social media doesn’t have any  direct impact on SEO ranking. sharing your content on social media platforms may lead to drive traffic to your website and increase the reach. 10.TRACK THE PERFORMANCE OF WEBSITE– To track the performance of your website use google analytics and google search console and if there is any issue identify and make improvements.  

Career Opportunities in Digital Marketing by 2024 January 03, 2024 Atchaya Lingam No Comment Choosing a career is a significant decision that everyone must make at some point in their lives. It is an essential aspect that shapes your entire life until the end, so it is crucial to choose a career that aligns with your long-term goals.  In today’s digital world, almost everything has become digitized, making it impossible to function without using digital technology. As every sector and industry is moving towards digitalization, the marketing sector is also included in this trend. This ultimately increases the demand for the best digital marketers, resulting in a greater number of career opportunities in digital marketing.  In this blog post, we will explore the top 5 career opportunities in digital marketing by 2024.  Top 5 Career Opportunities in Digital Marketing Digital Marketing Manager Roles and Responsibilities: A digital marketing manager is an individual who effectively manages a brand’s online presence by comprehending the company’s objectives and goals. They supervise all digital marketing activities, which include marketing analysis, in a company. A digital marketing manager develops, implements, and manages the digital marketing strategies of a company to help them achieve their desired goals.  Qualification: A bachelor’s degree in marketing and management, with good sales skills and knowledge in digital marketing, is preferred. Salary Package: A digital marketing manager can expect a salary package ranging from 10 to 11 Lakhs per annum.  Search Engine Optimization Specialist Roles and Responsibility: The role of an SEO Specialist is to create and update the content on a company’s website. This is a crucial function in digital marketing that requires staying up-to-date with current marketing trends and user behavior. An SEO specialist’s primary activities include conducting keyword research, creating meta tags and descriptions, performing site audits, and optimizing the UI/UX to improve a company’s SEO ranking. Their main responsibility is to implement methods to increase traffic to a company’s website and monitor competitor strategies.  Qualification: A bachelor’s degree in marketing and management with a strong knowledge of search engine optimization, including strategies, research tools, and connections to social media.  Salary Package: A search engine optimization specialist can expect a salary package ranging from 2 to 8 Lakhs per annum.    Content Manager Roles and Responsibilities: A content manager is responsible for creating various content ideas to establish brand awareness among the targeted audience and manage the content team. This is considered an important aspect of digital marketing. The content manager should stay updated on the daily activities of the company’s targeted audience. They should be able to produce content for every digital platform, including the website, YouTube, and social media platforms like Instagram and Facebook.  Qualification: Good knowledge of content management systems, Search engine optimization functions and tools, and any bachelor’s degree. Salary Package: A Content Manager can expect a salary package ranging from 5 to 7 Lakhs per annum.  Social Media Specialist Roles and Responsibilities: Social Media specialists create and upload various content in the way of posts, videos, story on social media platforms like Facebook and Instagram on behalf of the company. It is an important job in digital marketing. They should manage the social media team, the primary activity is to prepare a content calendar that contains every detail of content including content, date and time, and on which platform it is published.  Qualification: Creative ideas in preparing content, wide knowledge of social media platforms like how they work, strategies to reach a wider audience, each technical aspect of social media, and any bachelor’s degree. Salary Package: A Social media specialist can expect a salary package ranging from 3 to 7 Lakhs per annum. Freelancing Roles and Responsibilities: Freelancing is one of the best career opportunities this year. Even small-scale businesses are seeking those who do digital marketing as freelancing. When you involve yourself in freelancing you can either focus on providing any one of the digital marketing services or you can also provide a collective of services. As a freelancer, you can provide website development for product, service, and portfolio websites. You can also be involved in providing logo and graphic designing, video editing, and content creation as a freelancing service. Qualification: To start providing freelancing services you should have sound knowledge and the required skill sets in digital marketing along with certain certifications from a well-established training center and also from online free certification courses. Salary Package: As a freelancer, you can fix your remuneration based on the client’s need and the time duration they give you to complete the work. You can start your cost of work from thousands to lakhs.    Conclusion: Digital marketing can be an excellent career choice for you. Based on the points discussed above, you can envision yourself in a higher position after acquiring digital marketing skills. Choosing a career is a significant step towards achieving your goals, and the more effort you put in, the more you can enjoy. I hope that this article has given you a better understanding of the career opportunities in digital marketing. If you are still unsure whether digital marketing is the right career for you, please feel free to visit our website.  Recent Blog December 19, 2023 Net Flexing and BTS – Behind The Strategies June 19, 2023 Creating engaging content- A Guide to content marketing June 19, 2023 Igniting Brand Growth Through Digital Influence June 12, 2023 From Likes to Leads: How Social Media Marketing Can Boost Your Business: June 05, 2023 Social Sparks: Ignite Your Marketing Strategy in the Digital Age May 26, 2023 Digital Marketing Demystified: All You Need to Know Subcribe Our Newsletter Required Login Please Login for Submit Form. Close Success Close Related Posts Discover More Information December 19, 2023 Blog Net Flexing and BTS – Behind The Strategies Net Flexing and BTS – Behind The Strategies December 19, 2023 Milvin Joseph Raj No Comment As we are humans, we need entertainment, right?  There… June 19, 2023 Digital Marketing Creating engaging content- A Guide to content marketing Introduction Content

Learnings on Digital Marketing: 7 reasons Why you should learn? January 02, 2024 Milvin Joseph Raj No Comment Dear Readers, On behalf of Stratechgy, I wish you all a happy new year! May this new year bring joy and prosperity to you and your loved ones. Many of us have set goals to achieve something productive this year, such as losing weight, having a healthy diet, learning something new, and more. If you are currently searching for job opportunities, it’s important to note that employers are looking for candidates who possess the required skills. If you are considering a career in digital marketing, this blog is the perfect resource for you. Why you should learn Digital Marketing in 2024? Reason No.1 The Rise of Digital Marketing The law of demand states that as prices go down, the demand for products or services increases, and as prices go up, the demand decreases. To create this demand gap, marketers tend to create artificial scarcity in the market. However, digital marketing is in increasing demand in the market, so the prices are relatively affordable. Nowadays, individuals are expected to be skilled in digital marketing rather than working as a sales representative or marketing head with just a degree in marketing and sales. Many business schools offer Masters in digital marketing to meet this demand. It’s not the institution that matters, but how efficiently you learn and study. You can also learn at your own pace by attending various seminars, webinars, and workshops provided by digital marketing training institutions to equip yourself with the necessary skills. Reason No.2 Skill Grasping Learning digital marketing enables you to acquire various skills that are essential for your professional growth. As a startup, company, service provider, or organization, you can promote your business digitally without relying on traditional methods. Google serves as a platform where we can access information from various sites based on what we search. Have you ever wondered how a website is ranked in the top search results? It is determined by the website’s content and keywords. Effective content and efficient keywords are the key factors that determine your market success. To understand this, you must learn Search Engine Optimization (SEO) and Search Engine Marketing (SEM). To optimize your social media presence, you should learn Social Media Marketing (SMM). To increase your website traffic and improve your search engine rankings, you should create blogs as backlinks. To do this, you need to learn how to write engaging blogs, which is a part of Content Marketing. You can enhance your knowledge with free online certified courses that offer self-learning opportunities. Alternatively, if you prefer classroom learning, several digital marketing institutions provide affordable certification courses. At Stratechgy, we offer digital marketing courses at an affordable price. Visit our site www.stratechgy.co, www.stratechgy.in Reason No.3 Cost Effective Digital Marketing is considered a cost-effective method to promote your business compared to the traditional way. Let us take an example of how digital marketing is considered to be cost-effective. If you are going to inaugurate your new hotel in Anna Nagar you need to arrange banners, and celebrity walk-ins, which will cost you lakhs to promote your new niche. But if you are involved in advertising your business digitally by using Meta and Google Ads, collaborating with influencers, and scheduling posts on your social media pages is comparatively less than the traditional way. Reason No.4 Career Opportunities There are many career options in the field of digital marketing, with an increasing demand for professionals in recent times. Large companies like Fresh Works, Paper Flite, and Delta X often recruit digital marketing executives from college campuses. Small-scale businesses also require various roles such as SEO specialists, content writers, ads managers, email marketing executives, influencer marketing specialists, performance marketers, social media marketing specialists, and digital marketing campaign specialists. Additionally, you can start your digital marketing agency or offer digital marketing services as a freelancer. Reason No.5 A Money-Making Process Do you know that there is a competitive salary for digital marketers and freelancers? The salary the companies fix for the digital marketing role is comparatively high compared to other white-collar jobs. Furthermore, it is anticipated that these compensation packages will rise in response to the expanding need for digital marketers and the rising costs associated with hiring them. It is important to remember that these compensation packages are intended for individuals who have formally studied digital marketing and have a thorough understanding of the field, not for inexperienced or amateur digital marketers. Reason No.6 Growing Entrepreneurial Skills A digital marketer can also be an entrepreneur by establishing this new venture in the monopolistic competition. Even though there is a recession in the market there is a futuristic scope for digital marketing. You can start a side gig or your own business by using your digital marketing skills. You can expand your business rapidly and reach a worldwide audience with digital marketing. Diverse competencies, including creativity, technical know-how, analytics, and communication, are needed for digital marketing. Being an interdisciplinary field, it lets you hone a wide range of abilities. Reason No.7 Digital Era and Recent trends The current generation, consisting of Millennials, Gen Z, and Gen Alpha, is experiencing significant changes and updates in the digital world. With new advancements in technology emerging each day, people expect something different and the world is delivering just that. Some of the latest trends include Artificial Intelligence, Blockchain, Cybersecurity, and Data Science. How do these trends relate to digital marketing, you may ask? Well, digital marketing is the process of promoting products or services digitally, rather than using traditional methods. Artificial Intelligence, being one of the best creations by humans, is designed to reduce the workload of humans and various AI tools can be used to help with digital marketing. Data Science can be utilized to extract relevant data for business growth and analysis. Incorporating these trends with digital marketing can lead to success in your business. Conclusion: Digital marketing can be a great career choice